Chris Walker: On Reaching your Audience and Loving the One You’re With

Dustin McAdams on Pet Life Radio

In this episode, Dustin talks to Chris Walker of Retaliate 1st and Woofipedia about his time at the American Kennel Club, why he created Woofipedia, and how he used his need to do more for dogs as a driver for innovation in marketing, branding, and messaging for both startups and more traditional pet care companies. (Stay tuned to the end: Dustin and Chris have some solid tips for jumpstarting your own marketing plan!)


Chris Walker is a seasoned digital executive, millennial marketing maven and agile team builder. He’s an expert in inbound-marketing, content development, curation and distribution, media buying, marketing automation, organic audience growth, product development, growth hacking, UX, user on-boarding, deep linking, consumer marketing, social media monetization through rapid organic acquisitions, integrated marketing initiatives, consumer insights, digital marketing strategy, integrated marketing programs, engagement, traditional marketing, B2B lead generation, mobile and audience acquisition and conversion.

In the past few years, he has sold millions of records, worked with some fantastic people, developed 7 apps with large user bases, re-established a great American brand, performed a digital transformation of a 130 year old brand, broke records when it comes to social media acquisition and revenue generation, developed integrated marketing campaigns and co-marketing efforts, driven a large B2B start-up to 300% growth and an acquisition, delivered high-revenue from sponsorship and business development efforts and built 2 high-producing, revenue generating teams.

Walker grew up in England and Ireland, where his grandfather raised and bred Golden Retrievers.