Time to Party!
Amy Nichols is the founder and CEO of Dogtopia, a fast growing franchise dog daycare, overnight stay, and training facility. Her company has excelled at using social media, joint venture partnerships, and other low or no cost methods to create big events at their locations.
In this interview she shares with us how small, medium, and large pet businesses can use events to draw huge crowds and convert those potential customers into paying customers. Also learn effective ways for using auto-responders to educate and entertain your clients and prospects to sell to people when they are ready to buy.
An avid dog lover and hard-working businesswoman, Amy empathized with other dog owners who worked long hours and did not always have enough time in the day to adequately exercise their dogs. With her understanding of dog enthusiasts and a keen business sense, Amy capitalized on the opportunity to work within the evolving pet care industry. After researching industry trends and carefully planning the venture to serve dogs and their busy owners, Amy founded the first Dogtopia®, a full-service dog day care, spa and boutique, in 2002.
Under Amy's leadership, vision, and drive to expand the dog day care industry, the company has experienced overwhelming success and growth. It now attracts customers from throughout the Washington D.C. area to both its Tysons Corner, VA and White Flint, MD location. As an industry pioneer, Amy recognized that others aspired to own their own dog day care and spa, but needed the support of those who understand how to best run the business. In 2005, Amy franchised Dogtopia® nationally, making it possible for entrepreneurs who enjoy dogs to launch the business in their own communities.