Yellow Page Riches
Do Yellow Pages even work any more? Expert Barry Maher says they do, and he's proved it time and time again. Why are so many businesses willing to spend hundreds and even thousands of dollars on Yellow Page ads (not to mention mailers, circulars, fliers, etc.) and they have no idea how well, or even if, they are bringing in enough business? Listen in as Barry shares how to craft the right ad, get it read by your target audience, and track just how much you are earning from your print advertising.
“Move over Stephen Covey—the country’s next superstar business guru just may come from the world of Yellow Pages.”
Barry Maher first made his mark as a world-class Yellow Pages salesperson and manager, then as a Yellow Pages sales and management consultant, then as a sales and management consultant to businesses of all types. Selling Power magazine declared, “To his powerful and famous clients, Barry Maher is simply the best sales trainer in the business.”
It soon became apparent that the strategies that were so effective in helping managers and salespeople worked every bit as well with the issues all of us face in business.
Today Barry Maher is in demand for business audiences of all types. And whether as a speaker or a consultant, Barry is hired to get results: to improve productivity and attitude and ultimately, the bottom line. To make his clients money. Those clients range from ABC/Capital Cities to the National Lottery of Ireland to The Small Business Administration to Verizon.
Barry’s books, include:
· Filling the Glass, which has been honored as “[One of] The Seven Essential Popular Business Books”;
· No Lie: Truth Is the Ultimate Sales Tool, from McGraw-Hill, which has been translated around the world;
· And the book that’s been called “the bible of advertising in the Yellow Pages,” Getting the Most from Your Yellow Pages Advertising.
You may have seen Barry on CNBC or other major international TV networks. And he’s frequently featured in publications like The Wall Street Journal, The New York Times, USA Today, AdWeek, The Brisbane Times and—what he insists is his personal favorite—Funeral Services Insider.