19 Cats And Counting

BIO:

Shichic was founded by Paul & Mateo. Two cat lovers fed up with the horrors of open, smelly, plastic litter boxes ruining their homes & spoiling their paw-some relations with their feline companions!

Because we believe cats are more than just  pet property. They're the quirky masters we gladly serve, and they deserve better ! Our products are for Shicsters: hoomans who recognize their feline companions as real beings, and define themselves as guardians or cat parents.

Transcript:

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Announcer: This is Pet Life Radio.

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Linda Hall: Hey, my fabulous feline lovin friends.

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Linda Hall: Have you ever had a problem and you thought, I just wish someone would create an answer for this?

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Linda Hall: We're talking to Paul Joly today with his amazing French accent.

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Linda Hall: Yeah, listen, just for this accent, it's really great.

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Rita Reimers: Plus, he's handsome, too.

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Linda Hall: Plus, he's handsome, exactly.

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Linda Hall: And he started a company called MyShiChic, and it's all about meeting some of our needs for cat lovers that are going to help with our cat's health and the aesthetics of our home.

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Linda Hall: You do not want to miss this.

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Linda Hall: We'll be right back afterwards for our sponsor.

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Announcer: Take a bite out of your competition.

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Announcer: Advertise your business with an ad in Pet Life Radio podcasts and radio shows.

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Announcer: There is no other pet-related media that is as large and reaches more pet parents and pet lovers than Pet Life Radio.

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Announcer: For more information on how you can advertise on the number one pet podcast and radio network, visit petliferadio.com/advertise today.

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Announcer: Let's talk pets on petliferadio.com.

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Linda Hall: Welcome back to 19 Cats and Counting.

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Linda Hall: I am your co-host, Linda Hall, here with my ever gorgeous blonde BFF, Rita Reimers.

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Linda Hall: I like rolling your eyes.

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Rita Reimers: Linda, I think Paul has you a little tongue tied today.

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Linda Hall: He does.

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Linda Hall: Don't tell my husband.

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Linda Hall: Good lucks in that French accent, honey.

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Linda Hall: Don't tattle on me.

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Rita Reimers: Oh, enough about me.

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Rita Reimers: I want to listen to Paul talk.

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Linda Hall: Exactly.

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Linda Hall: Thank you so much for joining us.

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Linda Hall: Paul's blushing now.

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Rita Reimers: We're making him blush too.

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Linda Hall: Yes, we're so happy you joined us, Paul.

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Paul Joly: Yeah, thanks for having me here.

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Paul Joly: I'm excited.

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Linda Hall: Yes, of course.

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Linda Hall: So first of all, tell us why you started MyShiChic.

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Rita Reimers: Are we saying that right?

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Linda Hall: MyShiChic?

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Paul Joly: Actually, yeah.

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Paul Joly: Shichic, the name is the diminutive of sh** chic, sh** with chic.

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Paul Joly: That's why I came up with that name.

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Paul Joly: Because yeah, so I mean, I started Shichic, you know, as a fun passion project on the side.

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Paul Joly: And so because I study now cat poop, you know, on my Sundays, every Sundays, I'm trying to find ways to make it fun, right?

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Paul Joly: So that's why it's called Shichic.

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Paul Joly: That's why the tagline is, my cat deserves to sh** with chic.

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Paul Joly: And that's why, you know, the logo is a cat that sh** his own ass, basically.

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Paul Joly: Fun along the way.

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Rita Reimers: I love businesses that specialize in the cat because they're often forgotten, you know, but every company makes things for dogs.

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Rita Reimers: And there's not a lot of companies that do only cats.

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Linda Hall: And poop is a thing.

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Linda Hall: I mean, I've had dogs, I've had cats.

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Linda Hall: The dog you take outside, it's annoying.

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Linda Hall: Somebody go scoop that before the kids go out to play.

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Linda Hall: But the cat is taking a crap in your home.

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Linda Hall: And if you have 11 and 18, like Rita and I do, it's a lot of crap, Paul, a lot of crap.

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Rita Reimers: Three litter boxes in my bedroom and I hate that.

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Linda Hall: Two in my bedroom and I hate that, yes.

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Paul Joly: Yeah, especially with 18 cats, so imagine the poop to each year.

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Rita Reimers: Yeah, I think I scoop probably 30 pounds of cat poop a day.

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Linda Hall: Oh, I swear.

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Linda Hall: My husband had abdominal surgery and he's not allowed to lift five pounds or over.

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Linda Hall: And we quickly realized that scooping the cat's boxes was five pounds or over in that bag.

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Linda Hall: When you have that many.

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Linda Hall: So there's two aspects to your company that I really wanna hit on.

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Linda Hall: One is the aesthetics and we get this a lot.

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Linda Hall: People don't want their cat's house, their home to look like a cat house.

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Linda Hall: And the other is there are health benefits to what you're doing.

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Linda Hall: So which one do you wanna start with?

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Linda Hall: I'll give you the choice, Paul.

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Paul Joly: Sure, so maybe the aesthetic if you want because that's how it started basically.

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Paul Joly: So if you wanna know, I've always had a cat, but even though I look like a Parisian snob, I'm actually from the countryside.

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Paul Joly: I'm a French redneck.

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Paul Joly: And so, yeah, yeah, yeah.

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Paul Joly: And so our family cat, he would always poop outside in the garden.

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Paul Joly: So it was never a real problem for us, right?

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Paul Joly: But then I went to Paris for my studies and my sister too, and she hosted our cat.

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Paul Joly: And when I used to come and visit her, I would sometimes wake up in the morning, open the bathroom and then like, whoa, the litter box, horrible.

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Paul Joly: And then I was like, why don't you put it elsewhere?

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Paul Joly: But then she was like, yeah, but in the living room, it's ugly, it's stinky, people can walk on it.

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Paul Joly: So especially when you live in an apartment, there's no good place to store your litter box, right?

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Paul Joly: So I was like, why not try to think and come up with a system where we could hide the litter box elegantly, whilst still being as cat friendly as possible, if it makes sense.

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Paul Joly: Because I discovered along the way that cats, some cats do not like to have an enclosure.

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Paul Joly: So the idea was to try and find an enclosure as big as possible to give them space, but also a big cat entry and with a protection to avoid exit trauma, so that there's no annoying dogs or children that can annoy them when they're doing their business.

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Rita Reimers: I know those enclosures are beautiful.

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Rita Reimers: They're like pieces of furniture.

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Paul Joly: Yes, and it's sustainable because we are already burning our planet.

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Paul Joly: So I was like, let's try to, if we start something, to be as sustainable as possible.

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Paul Joly: So it's local woods and repurposed the shavings of woods, but thanks, thanks for that.

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Linda Hall: That is amazing.

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Linda Hall: I'll tell you, I hadn't thought about it until now, but we also have clients who have problems placing litter boxes in places that the cats can easily get to because they also have dogs.

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Linda Hall: Right.

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Linda Hall: And dogs like to snack.

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Paul Joly: Yes.

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Rita Reimers: Linda had a dog with her when she had 12 cats still.

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Rita Reimers: I don't know if Sadie ever had snackies.

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Linda Hall: Fortunately not.

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Linda Hall: That is the one problem we did not have with Sadie.

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Linda Hall: Thank you, Jesus.

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Linda Hall: Because that's disgusting.

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Linda Hall: But yes, so these enclosures then will also stop your, you know, your Labrador.

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Rita Reimers: That's right too.

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Rita Reimers: We have a lot of people that have, live in studio apartments.

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Rita Reimers: We've had quite a few clients that live in a studio and there's not many places to put a litter box in a studio apartment where you're not looking right at the contents of it.

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Paul Joly: Who wants to see that?

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Linda Hall: Yes, exactly.

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Linda Hall: And that helps with the smell too with the enclosures, right?

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Paul Joly: Yes, so the enclosure is no magic for the smell, right?

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Paul Joly: I mean, you know better than us, the best way to keep odors at bay is to scoop daily, you know, have a good healthy diet and a good litter, but the enclosure helps a bit constrain the smell.

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Paul Joly: But I think, yeah, you said it right.

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Paul Joly: The best advantage is to save space because you know a litter box can be big, so then it takes space in the house.

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Paul Joly: So here with an enclosure, you can store books, you can store litter supplies, you know, and all of that.

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Paul Joly: So you save space in your apartment.

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Paul Joly: And hopefully some people will find them beautiful.

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Paul Joly: So at least it's more elegant, you know, than an ugly litter box in your apartment.

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Paul Joly: So voila.

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Linda Hall: Exactly.

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Linda Hall: I had a friend who had a cat, and this was before I was a cat person.

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Linda Hall: My mother was allergic, so I didn't have them as a child.

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Linda Hall: And I remember when I visited her and used her bathroom, the litter box was in the bathroom, and I remember just being, ah, I don't want to look at the poop.

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Linda Hall: That's so nasty.

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Linda Hall: Now I look at poop all the time and it wouldn't phase me.

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Linda Hall: But at the time, and there are others who are feeling the same way.

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Linda Hall: So yeah, especially when you have as many cats as Rita and I do, there's a litter box in the living room.

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Linda Hall: It's just unavoidable.

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Linda Hall: It is what it is.

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Rita Reimers: Yeah, I do have one in the living room too.

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Linda Hall: Yep.

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Rita Reimers: In the main hallway, in the dining room, in the kitchen, in the bedroom, it's horrible.

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Rita Reimers: So looking forward, you guys are so nicely sending us each one of the metal litter pans, the extra large one.

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Rita Reimers: It's not here yet, but I can't wait for that because I've been wanting to try a metal litter pan because I imagine they hold up a lot better and they don't scratch, so there's no odor going into the plastic.

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Linda Hall: I was just going to say, I, when looking at the product, when you said you're going to send one, so I'm looking at it, it said, and this is something I'm embarrassed to say, I did not know that veterinarians recommend switching out your plastic litter boxes every two years because the scratches hold bacteria, et cetera.

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Linda Hall: So that's also going to increase the smell.

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Linda Hall: I mean, I knew they held bacteria and used to change them out, but I didn't realize two years.

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Linda Hall: So with yours, it's a little more expensive, but 15 years, it said, I can go with this one, which actually makes it more affordable than the plastic.

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Rita Reimers: Tell us more about that litter pan, Paul.

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Paul Joly: Yeah, so, you know, then I was like, okay, so now we have the enclosure, you know, and what about the litter box?

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Paul Joly: So I started to do some research and exactly as you said, Linda, I realized that the smell was coming from the poop in itself, the litter you have, but also the litter box.

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Paul Joly: And actually, have you had, you know, when you're deep cleaning your box, I had to do it one time.

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Paul Joly: It scratches, you know, there's poop stuck, litter stuck, it's nasty and horrible.

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Paul Joly: And then I discovered that yes, indeed in the plastic, there's micro scratches that basically allow for the bacteria and the germs to live into those scratches.

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Paul Joly: And that was create lingering smell.

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Paul Joly: So then I was like, hey, what can we do?

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Paul Joly: And then I found a cool brand online that was already doing metal litter boxes.

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Paul Joly: So then I was like, oh, that's such a cool idea.

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Paul Joly: Okay, I'm gonna try and, you know, sell also some for cat lovers to, yeah, try and have, voila.

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Linda Hall: Definitely.

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Linda Hall: And those bacteria, another thing that I delved into recently, I didn't realize that our cat's boxes are making us and our cats sick.

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Rita Reimers: Of course, that's not good for us.

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Linda Hall: The ammonia, the bacteria, the viruses are making us sick and you can scoop them till the cows come home, but that bacteria is leaching into your plastic litter box, right?

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Paul Joly: Exactly.

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Linda Hall: It also sounds like it's going to be easier to scoop.

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Linda Hall: So here's something I have a problem with when I asked one of my kids to scoop the boxes.

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Rita Reimers: Oh, I already know what the problem is.

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Linda Hall: You don't do a good job.

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Linda Hall: You have to dig like you are digging.

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Linda Hall: Yes.

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Linda Hall: You have to dig like you are digging for gold, like you are looking for treasure in there.

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Linda Hall: It's all stuck to the side.

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Linda Hall: If you just do this, it doesn't get it well.

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Linda Hall: But yours is going to help with that.

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Linda Hall: How?

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Paul Joly: So it helps because first, so the extra large litter pan is so big that the veterinarian recommends to have one point times the length of your cat to have more space.

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Paul Joly: And therefore you can spread litter more evenly.

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Paul Joly: So there's less, you know, nasty stuff to dig into it.

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Paul Joly: And then also what I was trying, there's already existing litter pan in metal, but it's square corners.

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Paul Joly: Does it make sense?

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Paul Joly: So then it's, you know, it's stuck in the corners.

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Paul Joly: So here it's round corners.

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Paul Joly: So it will help.

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Paul Joly: And also we add some kind of a Teflon coating, just like Kukwer.

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Paul Joly: And Teflon even more non-stick than steel.

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Paul Joly: So therefore it will slide away, you know, you will slide away your problem normally.

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Rita Reimers: Oh, I'm so looking forward to the non-stick aspect.

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Linda Hall: Yes, well, think about all the dust you're breathing in as you're scraping.

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Rita Reimers: I was thinking about that yesterday.

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Linda Hall: And yes, less in my lungs.

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Linda Hall: I'll take it.

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Rita Reimers: I was thinking about that yesterday.

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Rita Reimers: I was scooping and I have a low dust litter anyway, but it was kicking up some dust and I'm like, great.

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Rita Reimers: I'm breathing this in.

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Rita Reimers: The cats are breathing this in, no good.

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Rita Reimers: I don't know if I'll go as far as the picture on your website and licking the pan now, Paul.

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Rita Reimers: That was funny.

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Paul Joly: Yeah.

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Linda Hall: You are a brave feller.

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Paul Joly: But yeah.

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Linda Hall: And if we're getting it more, and if our litter box is such a basis for gathering those odors, this is gonna keep the odor down alone, just being a metal pan with Teflon coating and getting everything out and not getting those scratches that are gonna harbor.

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Paul Joly: Yes, exactly.

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Paul Joly: Hopefully, you will tell me, right?

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Linda Hall: Oh, we will, believe me.

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Linda Hall: The exercise is helpful too, because again, we have 11 and 18 cats.

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Linda Hall: And so I try to scoop twice a day, but believe me, especially the favorite boxes in the favorite spots, they get well used.

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Linda Hall: It's like I hadn't scooped for a week.

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Linda Hall: So the bigger, the better.

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Rita Reimers: That's where I'm gonna put that.

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Rita Reimers: I have this one box in my bedroom.

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Rita Reimers: There's three in a row.

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Rita Reimers: And the further one, that one, I swear they don't care how full it is.

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Rita Reimers: They keep using it, using it.

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Rita Reimers: So I wanna put that there, because I need to scoop that one a few times a day.

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Rita Reimers: If it's easier to scoop, I'm gonna do it more.

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Rita Reimers: Right?

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Linda Hall: It's not gonna take as long, 100%.

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Linda Hall: So I know we got a break shortly, but when we come back, you said something in your email to us about cats being sentient beings.

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Linda Hall: And I loved that you recognized that, because a lot of people treat their cats like afterthoughts.

00:13:32.873 --> 00:13:36.533
Linda Hall: Like it's just this thing that I got that's in my house.

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Linda Hall: And they have preferences and desires just like we do, right?

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Rita Reimers: Let's get back to that after, let's just take a quick break, and then let's come back to that.

00:13:47.013 --> 00:13:48.833
Rita Reimers: And I wanna hear what Paul has to say about that.

00:13:48.853 --> 00:13:49.613
Rita Reimers: We'll be right back.

00:13:52.133 --> 00:13:53.833
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00:13:58.373 --> 00:14:00.453
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00:14:00.653 --> 00:14:03.893
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00:14:22.393 --> 00:14:26.393
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00:14:26.813 --> 00:14:29.513
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00:14:29.833 --> 00:14:32.273
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00:14:32.573 --> 00:14:34.393
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00:14:34.653 --> 00:14:36.213
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00:14:44.513 --> 00:14:46.493
Announcer: On Pet Life Radio.

00:14:46.853 --> 00:14:47.733
Announcer: Pet Life Radio.

00:14:58.228 --> 00:15:09.088
Rita Reimers: And we're back with 19 Cats and Counting, and the awesome Linda Hall and Paul Joly, who is the founder of myshichic.com.

00:15:09.348 --> 00:15:16.668
Rita Reimers: And we're just talking about these awesome litter boxes and litter, litter box pieces of furniture, where the litter box actually can go inside.

00:15:16.888 --> 00:15:20.648
Rita Reimers: And let's talk more about what you were saying, Linda, as we were going to bring.

00:15:21.428 --> 00:15:28.228
Linda Hall: So, you know, we tend to buy things that we like because this looks, this appeals to me, and I'll put this where I want to put it.

00:15:28.248 --> 00:15:34.308
Linda Hall: A lot of cats avoid the litter box because they're in the basement, and the cat's 10 and has arthritis and doesn't want to go down the stairs.

00:15:34.948 --> 00:15:41.168
Linda Hall: So this all solves that aesthetically, but also you said in your email, you know, cats are sentient beings.

00:15:41.188 --> 00:15:47.768
Linda Hall: I'd like to talk about that more and unpack it and their preferences and how that plays into what you're doing.

00:15:47.988 --> 00:15:49.128
Paul Joly: Yes, definitely.

00:15:49.368 --> 00:15:53.988
Paul Joly: And to be honest, it's something that I never considered, you know, when I was a teenager.

00:15:54.388 --> 00:15:58.588
Paul Joly: So I did not, to be honest, consider my first family cat as a sentient being.

00:15:58.908 --> 00:16:00.728
Paul Joly: It was more pet property, right?

00:16:00.968 --> 00:16:11.088
Paul Joly: But then launching Shichic and having a cat in a more, you know, proximity in an apartment, I realized, you know, and I bumped into Jackson Galaxy video online.

00:16:12.368 --> 00:16:13.488
Paul Joly: It's so interesting.

00:16:13.508 --> 00:16:18.228
Paul Joly: And so then I got to see one video and two and three, and then test it on my cat, Shosette.

00:16:18.468 --> 00:16:20.728
Paul Joly: And I realized it had a huge impact on her.

00:16:21.008 --> 00:16:32.928
Paul Joly: So I started to, you know, be more aware of her needs and how considering her as a being would actually impact our relationship and strengthen our bond, if it makes sense.

00:16:33.268 --> 00:16:33.628
Paul Joly: Yes.

00:16:34.048 --> 00:16:39.528
Linda Hall: If you're in a relationship with someone, they're not just your partner, your other half, right?

00:16:39.528 --> 00:16:44.748
Linda Hall: You are, maybe I'm, you know, I'll wear that sweater because I know they love that sweater on me.

00:16:44.768 --> 00:16:47.468
Linda Hall: Or I'll wear that cologne because I know they love that on me.

00:16:47.468 --> 00:16:49.608
Linda Hall: So why wouldn't you consider what your cat wants?

00:16:50.088 --> 00:16:50.588
Paul Joly: Exactly.

00:16:50.848 --> 00:16:57.628
Paul Joly: And so one of the things that was flabbergasting to me is that cats love to mingle their odors with ours.

00:16:57.948 --> 00:17:08.468
Paul Joly: And so actually, even when you have a house and you can afford to put the litter box in the cold garage, I don't realize it, but putting it in the garage tells your cat that you don't consider him.

00:17:08.828 --> 00:17:16.128
Paul Joly: Whereas if you place it in a socially significant area of your house, then he mingles his odor with yours.

00:17:16.448 --> 00:17:18.968
Paul Joly: And I think it's called scent soaker or something.

00:17:19.168 --> 00:17:24.928
Paul Joly: And so then he feels more considered, and that strengthens your bond because, so yeah.

00:17:24.948 --> 00:17:26.008
Linda Hall: They want to be with you.

00:17:26.388 --> 00:17:28.908
Rita Reimers: Remember what happened when I set up a cat room up here?

00:17:28.928 --> 00:17:30.268
Rita Reimers: I have a bonus room.

00:17:30.288 --> 00:17:33.068
Rita Reimers: I have a two story house and I have this huge bonus room in this house.

00:17:33.268 --> 00:17:38.928
Rita Reimers: And I thought, oh, I'll put the litter boxes back here and I'll put some things for the cats to sit on.

00:17:38.948 --> 00:17:43.228
Rita Reimers: And no, they never spent any time back there at all, because I was mostly downstairs.

00:17:43.848 --> 00:17:46.628
Rita Reimers: I do have one that likes that room now, Lulu.

00:17:47.028 --> 00:17:48.208
Linda Hall: Yes, that's her hangout.

00:17:48.248 --> 00:17:50.248
Rita Reimers: She's still getting used to everybody here.

00:17:50.288 --> 00:17:53.528
Rita Reimers: So that's her safe spot, but the door's open so she could leave.

00:17:54.168 --> 00:17:56.508
Linda Hall: Not the cat room you thought it was going to be.

00:17:56.528 --> 00:17:56.968
Rita Reimers: No, it's not.

00:17:57.028 --> 00:18:07.428
Rita Reimers: But that's where your furniture comes in though, because if you want your cat to be part of your life, you're gonna want to put the litter box someplace where you spend time.

00:18:07.548 --> 00:18:08.948
Rita Reimers: But you don't want to look at what's in there.

00:18:08.968 --> 00:18:12.568
Rita Reimers: You don't want your visitors to have to stare at a litter box, right?

00:18:12.768 --> 00:18:16.728
Paul Joly: Yes, exactly, so it's a nice compromise, right?

00:18:16.748 --> 00:18:19.808
Paul Joly: I'm trying to compromise human needs and the cat needs.

00:18:21.828 --> 00:18:25.828
Linda Hall: They definitely have preferences and we've talked about that before with client.

00:18:26.168 --> 00:18:27.648
Linda Hall: If the cat's not going, then why?

00:18:27.648 --> 00:18:29.748
Linda Hall: Is the cat feeling bullied and this is enclosed?

00:18:29.768 --> 00:18:31.368
Linda Hall: Is the cat not wanting to go outside?

00:18:31.388 --> 00:18:40.508
Linda Hall: Is the cat, we had somebody that put the cat's box in the basement and the cat only at night was pooping on the kitchen floor because it was dark and cats don't see any better in the dark than we do.

00:18:40.528 --> 00:18:42.168
Linda Hall: Do you want to go find the potty in the dark?

00:18:42.248 --> 00:18:47.848
Linda Hall: And they don't realize they're doing what is best for them and they're not considering what the cat wants.

00:18:47.868 --> 00:18:50.728
Rita Reimers: Have you ever been half asleep and tried to potty in the dark at night?

00:18:50.748 --> 00:18:51.528
Linda Hall: Yeah, it's not good.

00:18:51.948 --> 00:18:52.088
Linda Hall: No.

00:18:52.108 --> 00:18:52.668
Linda Hall: It's not good.

00:18:53.068 --> 00:18:54.468
Rita Reimers: That's no better for your cat.

00:18:54.488 --> 00:18:58.268
Linda Hall: Well, the phone comes with me and I've got the light flashlight on all the way.

00:18:58.288 --> 00:18:59.588
Linda Hall: Exactly, yes.

00:18:59.908 --> 00:19:01.508
Rita Reimers: Tell us about your cat, Paul.

00:19:01.988 --> 00:19:02.588
Paul Joly: Chocette.

00:19:02.888 --> 00:19:04.848
Paul Joly: Yeah, so she's 16 now.

00:19:05.208 --> 00:19:05.568
Rita Reimers: Ooh.

00:19:05.968 --> 00:19:09.908
Paul Joly: Yeah, and she's, you know, how do we call it, a bastard?

00:19:10.048 --> 00:19:12.868
Paul Joly: It's not, you know, a breed, it's a shelter cat, voila.

00:19:14.168 --> 00:19:17.048
Linda Hall: Which most are, yes, just a domestic cat.

00:19:17.328 --> 00:19:19.928
Paul Joly: Chocette, it means the socks in French.

00:19:20.348 --> 00:19:26.068
Paul Joly: French, which is all black with her pose, all white.

00:19:27.048 --> 00:19:28.268
Linda Hall: I love that.

00:19:28.568 --> 00:19:31.368
Rita Reimers: So she gets to try out all your products first.

00:19:31.548 --> 00:19:32.488
Linda Hall: Lucky Cat.

00:19:32.788 --> 00:19:33.948
Paul Joly: Yes, she does.

00:19:34.088 --> 00:19:38.848
Paul Joly: And so she loved the poop launch because it's very big, you know, and protected.

00:19:39.128 --> 00:19:46.108
Paul Joly: But actually she did not like that much the poop nest because it's much smaller, you know, there's less protection.

00:19:46.688 --> 00:19:47.968
Paul Joly: But she loved the cat bed.

00:19:48.068 --> 00:19:52.968
Paul Joly: So I also have a cat bed called the Cozy Pose and there's like a fluffy material in the middle.

00:19:53.188 --> 00:19:56.068
Paul Joly: So she can, you know, I don't know how you call this, you know.

00:19:56.088 --> 00:19:58.388
Linda Hall: Yes, they're making biscuits, we call it.

00:19:58.408 --> 00:20:00.568
Linda Hall: Yes, they're making biscuits.

00:20:01.308 --> 00:20:03.308
Linda Hall: And that is a sign of comfort.

00:20:03.328 --> 00:20:04.188
Linda Hall: It's a throwback to mom.

00:20:04.208 --> 00:20:05.668
Rita Reimers: That's high praise.

00:20:05.968 --> 00:20:06.908
Linda Hall: It really is.

00:20:06.928 --> 00:20:16.368
Linda Hall: If your cat is making biscuits on that lounge, you've done a good thing because that is it's a throwback to mom when they were nursing and kneading at her teats to get the milk flowing.

00:20:16.388 --> 00:20:18.108
Linda Hall: And of course, there's fur down there.

00:20:18.428 --> 00:20:21.528
Linda Hall: So it brings back that warm, cozy kind of feeling.

00:20:21.588 --> 00:20:25.268
Rita Reimers: Lulu made biscuits for the first time last week since I've had her.

00:20:25.848 --> 00:20:27.808
Linda Hall: Yes, and you're like, she feels at home.

00:20:27.828 --> 00:20:30.528
Linda Hall: It's a sign that the cat is comfortable and happy, right?

00:20:30.768 --> 00:20:32.088
Paul Joly: Oh, that's so cool.

00:20:32.108 --> 00:20:49.688
Paul Joly: Yeah, so I nailed it, and so she loved the cat bed, but what she hates, I also launched a hoodie where basically it's a very oversized hoodie that you can use on the Sunday, and there's a kangaroo pocket in the middle with a lion mane for your cat to be in the kangaroo pocket.

00:20:49.788 --> 00:20:51.828
Rita Reimers: Oh, she didn't like that one.

00:20:52.048 --> 00:20:57.748
Paul Joly: So she loves the material because it's so fluffy, but when she's a bit feral, right?

00:20:57.748 --> 00:20:58.928
Paul Joly: And she's very independent.

00:20:59.048 --> 00:21:02.348
Paul Joly: Like she's telling me what she doesn't, you know, want to do something, she doesn't.

00:21:03.208 --> 00:21:11.408
Paul Joly: Sometimes she go and purr, you know, on the hoodie, and then I grab her and try to put her in the kangaroo pocket and here she hates it.

00:21:11.428 --> 00:21:15.568
Paul Joly: So then she takes the tail up, like what are you doing humans?

00:21:15.848 --> 00:21:18.348
Linda Hall: You know, but anyway, but that makes sense.

00:21:18.368 --> 00:21:22.968
Linda Hall: And I actually made this joke the other day when I was talking about Subra, I think we're talking to a client.

00:21:23.248 --> 00:21:25.648
Linda Hall: And I said, Subra is my Velcro kitty.

00:21:26.088 --> 00:21:29.948
Linda Hall: Her perfect world would be if I swaddled her and carried her around like you baby carried.

00:21:29.968 --> 00:21:30.748
Rita Reimers: You did say that.

00:21:31.008 --> 00:21:32.288
Linda Hall: And so that's perfect.

00:21:32.308 --> 00:21:37.808
Linda Hall: But yes, cats who are more in touch with their instincts and their fears do not want to be confined.

00:21:37.828 --> 00:21:44.948
Linda Hall: They tend to be not enjoying being picked up and carried around because they cannot initiate fight or flight if they feel they are in danger.

00:21:45.308 --> 00:21:52.648
Linda Hall: So yes, so that is why Shusetha is not a big fan, but there are plenty of cats who will be.

00:21:52.668 --> 00:21:55.788
Linda Hall: If your cat loves to be carried around, this is the thing to do.

00:21:55.968 --> 00:21:58.728
Rita Reimers: My Oliver would probably love that.

00:21:58.788 --> 00:22:00.268
Rita Reimers: And so would my Simon.

00:22:00.628 --> 00:22:03.128
Paul Joly: When I have to send you a hoodie too, I will do it in-

00:22:06.568 --> 00:22:10.168
Paul Joly: Yeah, I guess some people will be, because it's quite a funny actually hoodie.

00:22:10.428 --> 00:22:13.608
Paul Joly: But yeah, actually fun story for the photo shooting.

00:22:13.828 --> 00:22:16.448
Paul Joly: I wanted to do it with Shusetha, but not possible.

00:22:16.748 --> 00:22:25.468
Paul Joly: So I had to do it with a friend and her cat was much more, you know, comfy and cuddly, so I liked the Kangaroo Pocket.

00:22:25.728 --> 00:22:28.788
Paul Joly: So again, another example to show that every cat is unique.

00:22:29.268 --> 00:22:29.568
Paul Joly: Exactly.

00:22:29.568 --> 00:22:32.468
Paul Joly: It's something being with personality, right?

00:22:33.348 --> 00:22:36.648
Rita Reimers: Well, when we get products, we shoot a little video called, We Tried It.

00:22:37.008 --> 00:22:38.148
Rita Reimers: So we will do that.

00:22:38.208 --> 00:22:40.268
Linda Hall: And then we post it on our social media.

00:22:40.288 --> 00:22:41.228
Linda Hall: I can't wait.

00:22:41.248 --> 00:22:45.048
Linda Hall: Yes, my orange boy behind me would be a good one for that too.

00:22:45.068 --> 00:22:46.088
Linda Hall: Yes, it's Galway.

00:22:46.208 --> 00:22:52.528
Linda Hall: He is always, I spend so much time in this room between work and sleep that he now lives here too.

00:22:52.548 --> 00:22:57.168
Linda Hall: Other cats will come and go, but he is a permanent fixture in my bedroom.

00:22:57.168 --> 00:22:58.328
Rita Reimers: It used to be Supra.

00:22:58.748 --> 00:23:00.308
Linda Hall: It did, yes, yes.

00:23:00.808 --> 00:23:02.928
Linda Hall: They switch up.

00:23:03.688 --> 00:23:11.868
Linda Hall: He'd be another one that would love that if I just carried him around all day and just made him swaddled and cozy and with mom constantly.

00:23:14.308 --> 00:23:20.208
Linda Hall: So you really have made these products not only to meet what the humans need, but also what the cats need.

00:23:20.568 --> 00:23:26.548
Paul Joly: Yes, I'm trying to find the mutual benefits, you know, relationship and to find the compromise.

00:23:26.888 --> 00:23:32.908
Paul Joly: And actually, back to what you were saying earlier, that there's too many dog brands, you know, and cat looks are underrepresented.

00:23:33.288 --> 00:23:34.048
Paul Joly: That's so true.

00:23:34.068 --> 00:23:38.668
Paul Joly: And so that's why I wanted to focus also only on cat, even though I love dogs, you know, too.

00:23:39.228 --> 00:23:40.168
Rita Reimers: Oh, I do too.

00:23:40.188 --> 00:23:42.288
Rita Reimers: My mom has four dogs and I love to visit them.

00:23:42.308 --> 00:23:44.828
Rita Reimers: I was raised with a dog, but I'm more of a cat person.

00:23:44.968 --> 00:23:45.308
Paul Joly: Yes.

00:23:45.648 --> 00:23:54.248
Paul Joly: And I think it was always, you know, the history of cat and humans, even, you know, so I'm not an expert here, so quote me if I'm wrong.

00:23:54.448 --> 00:23:59.268
Paul Joly: But what I remember is that the dogs were domesticated by humans 40,000 years ago.

00:23:59.288 --> 00:24:00.108
Rita Reimers: That's right.

00:24:00.388 --> 00:24:03.768
Paul Joly: The difference with cats is that they were not domesticated.

00:24:03.788 --> 00:24:07.748
Paul Joly: It was a mutual benefit relationship where the cat would-

00:24:07.808 --> 00:24:10.008
Rita Reimers: You're 100% correct, yes.

00:24:10.648 --> 00:24:11.908
Paul Joly: They would fight the-

00:24:11.948 --> 00:24:14.888
Linda Hall: The rodents, the mice and yes.

00:24:14.988 --> 00:24:17.048
Paul Joly: To protect from the pest and the cholera.

00:24:17.228 --> 00:24:26.428
Paul Joly: So then only after we started to, you know, feed them, and we started to worship them, you know, in Egypt, we've bested God and all of that.

00:24:26.628 --> 00:24:29.748
Paul Joly: And they would get a cat semitic in Venice.

00:24:29.768 --> 00:24:30.768
Rita Reimers: They're so darn cute.

00:24:30.788 --> 00:24:32.528
Rita Reimers: They forced their way into our lives.

00:24:33.188 --> 00:24:33.548
Linda Hall: Yeah, exactly.

00:24:33.568 --> 00:24:34.628
Linda Hall: But it was their choice.

00:24:34.668 --> 00:24:37.708
Linda Hall: And that's a good point and something we've tried to tell our clients.

00:24:37.968 --> 00:24:39.528
Linda Hall: The cats chose to live with us.

00:24:39.548 --> 00:24:40.768
Linda Hall: We didn't make it this way.

00:24:40.788 --> 00:24:44.668
Linda Hall: So we need to respect their choices and their sentience.

00:24:45.268 --> 00:24:45.768
Paul Joly: Exactly.

00:24:45.828 --> 00:24:47.108
Paul Joly: So that's what I can get.

00:24:47.368 --> 00:24:49.848
Paul Joly: We chose them as much as they chose us, right?

00:24:49.988 --> 00:24:51.008
Rita Reimers: I'm sorry.

00:24:51.448 --> 00:24:52.448
Linda Hall: Exactly.

00:24:52.468 --> 00:24:53.228
Linda Hall: Mutual.

00:24:53.248 --> 00:25:00.728
Linda Hall: I just did a social media video where I said, the results are in between you and your cat and you are not the boss.

00:25:01.028 --> 00:25:01.988
Linda Hall: You're not the boss.

00:25:02.028 --> 00:25:03.668
Linda Hall: You are a family member.

00:25:04.008 --> 00:25:09.508
Linda Hall: And whenever someone tries to say, I gotta teach my cat who's boss, good luck with that.

00:25:09.708 --> 00:25:14.988
Rita Reimers: We had this one gal who kept saying that the cat's challenging me for alpha position.

00:25:15.008 --> 00:25:15.768
Rita Reimers: No, he's not.

00:25:15.928 --> 00:25:16.868
Rita Reimers: He is alpha.

00:25:17.748 --> 00:25:19.148
Rita Reimers: You just have to accept it.

00:25:19.708 --> 00:25:22.188
Linda Hall: We're just family members.

00:25:22.188 --> 00:25:23.408
Linda Hall: Yes, he's your partner.

00:25:23.408 --> 00:25:24.548
Linda Hall: He's not, yes.

00:25:24.648 --> 00:25:25.948
Linda Hall: You are not the boss of him.

00:25:26.668 --> 00:25:29.848
Paul Joly: Yes, or even worse, sometimes we are the human servant.

00:25:30.568 --> 00:25:31.748
Linda Hall: This is true.

00:25:32.068 --> 00:25:32.848
Linda Hall: This is true.

00:25:33.228 --> 00:25:34.488
Linda Hall: The majority of the time.

00:25:34.708 --> 00:25:36.288
Rita Reimers: I always say this is their house.

00:25:36.308 --> 00:25:37.628
Rita Reimers: They just let me pay the bills.

00:25:38.168 --> 00:25:41.228
Linda Hall: And I saw my door just open behind me as a cat comes in.

00:25:41.448 --> 00:25:44.208
Linda Hall: Yeah, I never shut my doors tight because it annoys the cat.

00:25:44.228 --> 00:25:46.928
Linda Hall: See, yeah, my life is dictated around the cats.

00:25:46.948 --> 00:25:59.508
Linda Hall: And I think that you have brought a real service to all of us cat people by helping with health, with odors, with aesthetics, and giving something that the cats want and benefits the cats.

00:26:00.108 --> 00:26:01.628
Paul Joly: Hopefully so, yes, yes, yes.

00:26:01.748 --> 00:26:05.888
Rita Reimers: Anything new on the horizon or you're not talking about anything new yet?

00:26:06.268 --> 00:26:09.808
Paul Joly: Yes, there's something new that I would like to share with you soon.

00:26:09.988 --> 00:26:17.148
Paul Joly: It's the, to your opinion, there was the litter box enclosure, then the litter box, and then what's next?

00:26:17.548 --> 00:26:18.188
Paul Joly: The litter.

00:26:20.688 --> 00:26:21.188
Paul Joly: Exactly.

00:26:21.548 --> 00:26:32.868
Paul Joly: And so I live in an apartment, you know, and what I hate with my current clay litter is that not only it's dusty and it creates cancer and that's, but it's not sustainable.

00:26:33.368 --> 00:26:37.788
Paul Joly: And me, I have to put it in a plastic bag and my plastic bag, I put it in my kitchen shed bin.

00:26:38.088 --> 00:26:40.628
Paul Joly: But after a couple of days, it stinks like crazy.

00:26:41.468 --> 00:26:42.188
Paul Joly: So what can we do?

00:26:42.488 --> 00:26:45.708
Paul Joly: And so I found again online a new kind of litter.

00:26:45.928 --> 00:26:50.168
Paul Joly: So, you know, it's a tofu litter that you can actually completely flush in the toilet.

00:26:50.488 --> 00:26:51.928
Paul Joly: But tofu has pros and cons.

00:26:52.148 --> 00:27:00.468
Paul Joly: So I've been working with somebody to do a mix of tofu, corn starch, agar gum, you know, and other only organic ingredients.

00:27:00.808 --> 00:27:02.228
Paul Joly: So, and it's finely crushed.

00:27:02.488 --> 00:27:06.208
Paul Joly: So it's not in pellet so that it's more, you know, comfortable for post.

00:27:06.228 --> 00:27:08.268
Rita Reimers: Yeah, those pellets can be hard on their feet.

00:27:08.888 --> 00:27:10.268
Linda Hall: I have tried so many things.

00:27:10.348 --> 00:27:15.868
Linda Hall: And if you have one or two cats, you can get them to usually, you know, you're a third or fourth try, they'll find something they like.

00:27:15.888 --> 00:27:18.888
Linda Hall: But when you have this many cats, it's hard getting everybody happy.

00:27:19.328 --> 00:27:24.508
Linda Hall: And I admit, I have tried things that now it hurt their paws and I've tried things that they ate.

00:27:24.788 --> 00:27:28.668
Linda Hall: And I've got clay litter and I hate using it.

00:27:28.688 --> 00:27:31.328
Linda Hall: So Paul, I am very excited to hear this.

00:27:31.348 --> 00:27:31.988
Linda Hall: We're ready.

00:27:32.248 --> 00:27:33.768
Rita Reimers: We're ready to test it for you.

00:27:34.148 --> 00:27:36.488
Paul Joly: But wait for it even better.

00:27:36.508 --> 00:27:38.008
Paul Joly: So I've been completely crazy here.

00:27:38.088 --> 00:27:39.688
Paul Joly: It's a money loss for sure.

00:27:39.968 --> 00:27:46.848
Paul Joly: But I added real petal roses in the recipe, chamomile flowers and valerian roots.

00:27:47.248 --> 00:27:51.548
Paul Joly: That way, it's kind of a potpourri and a relaxing luxury bath for your cats.

00:27:51.808 --> 00:27:55.228
Paul Joly: Because most of the cats love those three natural ingredients.

00:27:55.548 --> 00:27:58.268
Paul Joly: So that way, we can make poti time truly divine.

00:27:58.408 --> 00:27:59.008
Paul Joly: Let's see for this.

00:27:59.028 --> 00:28:00.508
Linda Hall: I am so excited.

00:28:00.528 --> 00:28:04.848
Linda Hall: We use a clay litter that has rose and chamomile in it that we love.

00:28:04.868 --> 00:28:06.548
Linda Hall: But again, we hate the clay.

00:28:06.948 --> 00:28:08.208
Linda Hall: You got me all excited.

00:28:09.908 --> 00:28:13.268
Rita Reimers: We have 29 cats ready to test it for you.

00:28:15.228 --> 00:28:22.988
Linda Hall: Well, you have to come back when you're ready to launch that or getting close so we can talk to your god and talk some more about this and anything new coming up.

00:28:23.348 --> 00:28:26.788
Linda Hall: You've got open door policy with us, Paul.

00:28:26.808 --> 00:28:29.008
Linda Hall: You just say when and we're there for you.

00:28:29.348 --> 00:28:30.008
Rita Reimers: Woohoo.

00:28:30.148 --> 00:28:30.748
Paul Joly: Thanks for that.

00:28:30.768 --> 00:28:31.608
Paul Joly: Looking forward.

00:28:31.848 --> 00:28:33.488
Linda Hall: I hate that time went so fast.

00:28:33.668 --> 00:28:36.548
Rita Reimers: I know it did, but Paul, definitely come back.

00:28:37.488 --> 00:28:42.408
Rita Reimers: We want to trust this new litter in the new litter pan you're sending us as well.

00:28:42.528 --> 00:28:47.788
Paul Joly: It's hard for me, because it's a learning process, so I can still adapt the formula and adapt the product.

00:28:47.968 --> 00:28:50.088
Paul Joly: So it's a new adventure also for me.

00:28:50.188 --> 00:28:51.128
Linda Hall: It's amazing.

00:28:51.808 --> 00:28:54.488
Rita Reimers: Thank you so much for coming on and sharing.

00:28:54.668 --> 00:29:01.308
Rita Reimers: I love people that from their heart, they go into a business like this because they want to help their cats and other cats.

00:29:01.368 --> 00:29:03.828
Rita Reimers: And this is something that you're doing from your heart.

00:29:03.868 --> 00:29:04.608
Rita Reimers: And I love that.

00:29:05.748 --> 00:29:08.808
Paul Joly: Yes, and then to be honest, I'm not Mother Teresa either.

00:29:09.068 --> 00:29:10.748
Paul Joly: I'd love to make some money at some point.

00:29:10.768 --> 00:29:13.368
Paul Joly: For now, I invest all my life savings into it.

00:29:13.368 --> 00:29:18.608
Paul Joly: And so it's far from making money, but let's hope it will improve in the future.

00:29:18.808 --> 00:29:21.988
Linda Hall: Yeah, so we're going to spread the word and we're going to get sales going because-

00:29:22.008 --> 00:29:24.228
Rita Reimers: We'll help you catch fire as much as we can.

00:29:27.208 --> 00:29:28.308
Rita Reimers: Thank you so much.

00:29:28.608 --> 00:29:29.908
Rita Reimers: We can't wait to have you back.

00:29:30.248 --> 00:29:36.928
Rita Reimers: And of course, Linda, as always, my ride or die, thank you so much for being part of this awesome show that we do.

00:29:37.908 --> 00:29:42.448
Rita Reimers: And I have to thank Mark Winter for giving us the spot on Pet Life Radio.

00:29:42.568 --> 00:29:44.028
Rita Reimers: We are forever grateful.

00:29:44.608 --> 00:29:47.748
Rita Reimers: And just always remember, every day is Caturday.

00:29:48.048 --> 00:29:49.268
Rita Reimers: We'll talk to you next time.

00:29:49.908 --> 00:29:55.908
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