Brightkins – Bright Ways for Pets to Play!
Michelle Fern welcomes Rachel Markowitz, Marketing Manager at Brightkins this week to chat about Brightkins products including the new Brightkins Tough & Tumble durable treat dispenser line. Brightkins offers a range of playful training activity kits, enrichment tools, and interactive treat puzzles designed to keep your furry friends engaged and entertained.
Listen to Episode #325 Now:
Brightkins paws-on interactive toys and training tools unlock your pets' curiosity and engage the entire family!
Transcript:
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Announcer: This is Pet Life Radio.
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Announcer: Let's talk pets.
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Michelle Fern: Hello, pet lovers, welcome to Best Bets for Pets.
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Michelle Fern: I'm your show host, Michelle Fern.
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Michelle Fern: So, you know, if you're like me, you're always looking for the best new thing for your dogs and something to keep them busy and occupied, and it's a challenge.
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Michelle Fern: But I came across a great product.
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Michelle Fern: Not only does it solve that need to stimulate your dog, but you no longer are the human treat dispenser.
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Michelle Fern: It solves two problems in one, and it keeps your dog entertained like crazy.
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Michelle Fern: We're going to talk to the company that makes this product right after this break.
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Michelle Fern: We'll be right back.
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Announcer: Let's Talk Pets on petliferadio.com.
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Michelle Fern: Welcome back, everyone.
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Michelle Fern: I'd like to welcome Rachel Markowitz.
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Michelle Fern: She is the brand manager at Brightkins.
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Michelle Fern: Welcome, Rachel.
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Rachel Markowitz: Thank you so much for having me.
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Michelle Fern: I'm very happy to have you.
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Michelle Fern: So we're going to talk a little more about what Brightkins makes, but I was talking about in my intro, the Tough & Tumble Treat Dispenser.
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Michelle Fern: So can you tell our listeners what this product is and give as best you can since we're audio only, a good description?
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Rachel Markowitz: Yeah, absolutely.
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Rachel Markowitz: So our Tough & Tumble Treat Dispensers are our newest product in our line of Brightkins products.
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Rachel Markowitz: It is a rough and tumble, durable rubber made that you can put your treats or kibble in for your dog to really act as either a treat dispenser or a slow feeder.
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Rachel Markowitz: So they come in four different products.
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Rachel Markowitz: We have our gnome shape, which is it comes in a large size and a small size for any type of dog.
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Rachel Markowitz: And then our puffer fish shape as well.
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Rachel Markowitz: So lots of options to choose from.
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Rachel Markowitz: And what's great about these toys is the shape and unique size helps your dog really push wobble pod around the house in order to get their reward out of it and really makes them work for it and stimulate them.
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Michelle Fern: Thanks.
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Michelle Fern: And it kind of looks like a big puff fish.
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Michelle Fern: Tilly is my tester and she had a ball.
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Michelle Fern: She needs to be stimulated.
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Michelle Fern: This dog has more energy than I think five put together.
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Michelle Fern: She's so energetic.
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Michelle Fern: She really loved it.
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Michelle Fern: What I love about it, because you say tough and tumble, but it's really sturdy because Tilly's a biter.
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Michelle Fern: She's not a biter, but you know, I guess I should say she's a chewer.
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Michelle Fern: And that's one of the things that pet parents will ask me all the time.
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Michelle Fern: And I read about this online all the time.
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Michelle Fern: Is it going to withstand, you know, my pup?
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Michelle Fern: Because my pup's a chewer.
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Michelle Fern: So what is the secret?
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Michelle Fern: I mean, I know it's made out of rubber, and it's non-toxic rubber, durable.
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Michelle Fern: But how thick is it?
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Michelle Fern: How do you guys test it so you know that, you know, it's not going to just get chewed apart?
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Rachel Markowitz: Yeah, absolutely.
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Rachel Markowitz: Our product development team has done extensive testing with this product because this is the first in the line to really be very durable.
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Rachel Markowitz: And it's meant for pets and dogs that are tough on their toys.
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Rachel Markowitz: I will say it is not a chew toy, so definitely not meant to be chewed, but can withstand really tough chewers.
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Rachel Markowitz: And the way that it was tested was actually sort of a fake dog jaw, if you can imagine that, with different weights placed on it and testing the bite and how much these products could withstand that.
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Rachel Markowitz: And it performed so well and really withstood a lot of weight and force on it that we were extremely excited and confident about putting this out as a solution to those tough players, really.
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Michelle Fern: Okay, thanks so much.
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Michelle Fern: Besides the obvious, it keeps your dogs entertained.
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Michelle Fern: They can go ahead and reach for the kibble inside the product, or try to play with it and wobble it around.
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Michelle Fern: But there's some other benefits, too.
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Michelle Fern: What are some of those, like for dogs to get nervous and things like that?
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Rachel Markowitz: Yeah, absolutely.
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Rachel Markowitz: So yes, it keeps your dog occupied, but it's really about this idea of enrichment and mentally stimulating your pet.
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Rachel Markowitz: And so something that we've learned along the way is a fun fact from actually the American Kennel Club is that 20 minutes of sniffing gives your dog just as much exercise and stimulation as an hour-long walk.
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Rachel Markowitz: So if you think about that, if you have a busy day, you don't have time to take your dog out, or you have a dog that might have some sort of separation anxiety, giving them a Tough & Tumble treat dispenser to take their treats out of it or eat part of their meal.
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Rachel Markowitz: And it really helps them calm themselves and promote positive behavior.
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Rachel Markowitz: So that's a key benefit there.
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Rachel Markowitz: But these toys are also doubling as a slow feeder.
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Rachel Markowitz: So this is how I actually like to use the product with my dog.
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Rachel Markowitz: I give her the large puffer fish, and I put about half of her meal in it every night and let her pod around to get it out.
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Rachel Markowitz: And it slows her down.
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Rachel Markowitz: So for those of you who have a dog that just gobbles up their food in 30 seconds or less, this really helps slow them down, give them pace and avoids having an upset stomach.
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Michelle Fern: You said that so nicely.
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Michelle Fern: I was going to say, it keeps them, talk about animals all the time, so the word comes up, but it's not good when your pet is a fast eater because then upset stomach and then they puke it up.
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Rachel Markowitz: Exactly.
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Michelle Fern: It's a fact of life.
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Michelle Fern: Almost everyone listening on this show, either they don't have a pet yet, they want one, but that's one of the things you have to be prepared for.
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Michelle Fern: And it's strange because it's not, you know, it's not breed specific.
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Michelle Fern: You never know.
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Michelle Fern: And I found that my dogs have always been rescues.
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Michelle Fern: And I'm not sure if it's because they were in, you know, a place where they ate from the ground.
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Michelle Fern: But I have a hard time with them either.
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Michelle Fern: I always had a hard time with them eating too fast and then eating right from the ground.
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Rachel Markowitz: Yeah, absolutely.
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Rachel Markowitz: It's definitely a prevalent issue.
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Rachel Markowitz: And so I think this is a fun way to solve that problem.
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Michelle Fern: What is a good way to introduce your dog to this toy?
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Michelle Fern: Some dogs, I know, get right down with it.
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Michelle Fern: There's treats in there.
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Michelle Fern: There's food.
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Michelle Fern: They're on it, you know.
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Michelle Fern: But then there's some that are timid that could be a little nervous about, you know, the toy.
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Michelle Fern: What's the best way to introduce them?
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Rachel Markowitz: Yeah, that's a great question.
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Rachel Markowitz: I think a lot of dogs, you know, they're immediately excited by the smell of the rubber material.
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Rachel Markowitz: They just signals to them toy, and obviously the treats or food that might be inside.
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Rachel Markowitz: But I would say, definitely let your dog explore the product.
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Rachel Markowitz: Maybe place it down in a familiar area for them.
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Rachel Markowitz: Maybe their dog bed or their crate somewhere outside that they like.
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Rachel Markowitz: And just let them sit with it.
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Rachel Markowitz: Let them sniff around, check it out, and see how they react.
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Rachel Markowitz: I think for the most part, because of the shapes of each of the products, they're very easy to push around and be interesting for your pet.
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Rachel Markowitz: So a lot of the time, it'll just encourage them to want to see more.
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Michelle Fern: And how about cleaning?
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Michelle Fern: And is it indoor-outdoor?
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Rachel Markowitz: Yeah, it definitely can be used indoor, outdoor.
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Rachel Markowitz: On the go is great, especially for our smaller sized gnome and puffer fish.
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Rachel Markowitz: In terms of cleaning, you know, regular kind of soap and water, how you would clean anything.
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Rachel Markowitz: It is not dishwasher safe, but you can definitely rinse it out and make sure that you're cleaning it from the inside out.
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Rachel Markowitz: We do recommend putting in dry food or treats rather than spreadables like peanut butter or cream cheese because that gets rather cumbersome to clean.
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Rachel Markowitz: But yeah, they're relatively easy to clean.
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Michelle Fern: Okay, how do your dogs like the Tough & Tumble treat dispenser?
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Rachel Markowitz: So I have a five-year-old Golden Retriever.
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Rachel Markowitz: She's got a lot of energy.
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Rachel Markowitz: She loves food as well.
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Rachel Markowitz: So the second I took this out to her, I didn't even have food in it, and she went nuts for it.
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Rachel Markowitz: She just pushed it around all over the house.
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Rachel Markowitz: It bounced.
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Rachel Markowitz: She went crazy for that.
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Rachel Markowitz: And then I started putting her meals in it.
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Rachel Markowitz: So I would put about half of her dinner in there in kibble and let her push it around.
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Rachel Markowitz: And she just, she's going throughout the entire house.
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Rachel Markowitz: Her tail is wagging.
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Rachel Markowitz: She's barking at it.
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Rachel Markowitz: So she has a ball with it.
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Rachel Markowitz: And I would definitely recommend it to anyone.
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Rachel Markowitz: And I think my neighbor just got a puppy.
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Rachel Markowitz: I brought one home for him.
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Rachel Markowitz: So I'm excited to get his feedback on it as well.
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Michelle Fern: Oh, this is great for puppies.
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Michelle Fern: I mean, dogs of any age, even the ones that are older that are like, yeah, what do you got new for me?
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Michelle Fern: You know, I've seen everything.
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Michelle Fern: Put a treat in it.
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Michelle Fern: They're excited.
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Michelle Fern: All right, we're going to take a quick break and we'll be right back.
00:10:21.815 --> 00:10:23.475
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00:10:23.815 --> 00:10:27.235
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00:11:35.155 --> 00:11:36.115
Michelle Fern: Welcome back everyone.
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Michelle Fern: We're talking to Rachel from Brightkins, and Brightkins makes a lot of really great toys for dogs.
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Michelle Fern: Rachel, can you tell us more about Brightkins?
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Michelle Fern: And is it only dog toys or cat toys or all kinds of pets?
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Rachel Markowitz: Yeah, so Brightkins is a line of dog toys, but really can be used by all pets.
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Rachel Markowitz: We do have other animals such as cats.
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Rachel Markowitz: We have seen rabbits actually use our toys as well.
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Rachel Markowitz: So it's primarily for dogs at the moment, but can be enjoyed by all.
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Michelle Fern: Can you give us some of the other categories that Brightkins has for dog treats?
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Michelle Fern: Because I know we have a treat dispenser.
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Michelle Fern: What about, you know, are there any water toys or, I don't know, fetch toys, things like that?
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Rachel Markowitz: Yeah, so it might be helpful to just give a background a little bit on where Brightkins originated from.
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Rachel Markowitz: So we're actually part of Learning Resources, which is a children's educational toy company that's been around for about 40 years.
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Rachel Markowitz: And so we started this brand out of the love of learning and hands-on learning that we employ for our children's toys and decided that we wanted to expand that out into our other family members, our furry family members.
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Rachel Markowitz: So with that in mind, we have all of our toys that we offer for pet use the same themes of education, hands-on learning, interactiveness, and those really went into creating enriching pet toys like treat puzzles, other treat dispensers, and training kits and training clickers.
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Rachel Markowitz: And that's how Brightkins was born.
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Michelle Fern: That's so exciting.
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Michelle Fern: And I know two-legged and four-legged, they're a lot different, but some of the behaviors are not that different.
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Michelle Fern: Yeah.
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Michelle Fern: Right.
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Michelle Fern: Children, four, two legs, four legs.
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Michelle Fern: I just think of my four legs as just perpetual kids.
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Rachel Markowitz: Right, right.
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Rachel Markowitz: And so it was a natural extension and an easy thing to want to move into, especially since, in recent years, we all know that our pets are more like our children these days.
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Rachel Markowitz: So we definitely want to give them the education and the enrichment that they deserve.
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Michelle Fern: Yeah, exactly.
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Michelle Fern: And we've come a long way, even in the last couple decades in how we talk about our fur babes and the things we get for our fur babes and do for our fur babes.
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Michelle Fern: Besides the Huff and Tumble Treat Dispenser, what is another one of your favorite Brightkins products for your dogs?
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Rachel Markowitz: Oh, there are so many, but I think I really love the treat puzzles that we have.
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Rachel Markowitz: I think this is a really unique product, a really unique way to engage your dog.
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Rachel Markowitz: And so specifically, we have a pizza party puzzle.
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Rachel Markowitz: So it's a puzzle designed as if it were a pizza and all the moving parts that your dog can sniff out or move with their paw or their nose are different pizza toppings.
00:14:42.917 --> 00:14:45.957
Rachel Markowitz: And so that's where you can place the treats and the food.
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Rachel Markowitz: So my dog loves this one, takes her a few minutes to complete.
00:14:51.237 --> 00:15:03.457
Rachel Markowitz: And it's just a really fun way to interact with her and with our pets, especially just the whimsical ideas and shapes that our product development team has employed here.
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Rachel Markowitz: It's really creative and just makes for a really fun activity.
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Michelle Fern: Okay, great.
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Michelle Fern: Thank you.
00:15:08.737 --> 00:15:12.957
Michelle Fern: You also mentioned that Brightkins makes a lot of training products.
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Michelle Fern: What would you recommend?
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Michelle Fern: And there's a lot of new pet parents listening.
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Michelle Fern: So what would you recommend for new pet parents?
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Michelle Fern: Or for a gift for new pet parents?
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Michelle Fern: Not the puppy itself, obviously, but giving fur babes as gifts is not usually a good idea.
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Michelle Fern: But once you have your fur babes or someone that is getting a new fur babe, what are the best training toys that you have or training products that Brightkins has?
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Rachel Markowitz: Yeah, so we have a line of training clickers.
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Rachel Markowitz: They're all in themed shapes, which make it really fun.
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Rachel Markowitz: And especially if you have maybe young children, it makes it very interactive and exciting to have those fun themes.
00:15:56.777 --> 00:16:01.597
Rachel Markowitz: We also have training kits, which again, really help to involve the family.
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Rachel Markowitz: So we have a magic set themed training kit for puppies, as well as a school set training kit.
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Rachel Markowitz: So everything has a little bit of a different flair and theme to it based on where we're coming from on the children's educational toy side.
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Rachel Markowitz: And those are the ones I'd recommend for training specifically.
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Michelle Fern: Rachel, this has been so informative.
00:16:23.117 --> 00:16:26.037
Michelle Fern: Where can people find Brightkins toys for their dog?
00:16:26.397 --> 00:16:29.837
Michelle Fern: And if they have kids, for their kids, for the two-legged?
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Rachel Markowitz: Yeah, absolutely.
00:16:31.597 --> 00:16:44.357
Rachel Markowitz: So you can find Brightkins toys on Amazon, on Chewy, as well as Walmart, in Walmart, in walmart.com, target.com, as well as on our TikTok shop.
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Michelle Fern: Well, I want to thank you so much for coming on Best Bets for Pets and telling us all about Brightkins.
00:16:50.257 --> 00:16:53.377
Michelle Fern: And I'm so excited for your new treat dispenser.
00:16:53.397 --> 00:16:57.217
Michelle Fern: This is a great product for dogs of all ages.
00:16:57.397 --> 00:16:58.897
Michelle Fern: So thank you so much, Rachel.
00:16:59.177 --> 00:16:59.697
Rachel Markowitz: Thank you.
00:16:59.717 --> 00:17:00.497
Rachel Markowitz: Appreciate it.
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Michelle Fern: Well, everyone, I hope you enjoyed this show.
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Michelle Fern: Remember, Brightkins, this is a really great treat dispenser, and it's also good for those chowhounds, you know, those dogs that just, you know, gobble through everything.
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Michelle Fern: And I know there's a lot of different diets out there, but it's good for your dog to have a little kibble, and there's a lot of high-protein kibble out there.
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Michelle Fern: That's a great thing to put in your Brightkins Tough & Tumble treat dispenser.
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Michelle Fern: So, Rachel from Brightkins, thank you so much for coming on Best Bets for Pets.
00:17:31.017 --> 00:17:34.557
Michelle Fern: Thank you so much to my tester, Tilly, who had a great time.
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Michelle Fern: And, you know, I know we talked about this in the beginning of the show about chewers.
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Michelle Fern: This is not a chew toy, but I always like to make sure I give something that's very sturdy to my, you know, testers that are a little bit into chewing, even if it's not a chew toy.
00:17:49.917 --> 00:17:51.697
Michelle Fern: And this past the Tilly test.
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Michelle Fern: Thank you to everyone listening to Best Bets for Pets.
00:17:55.237 --> 00:17:56.757
Michelle Fern: I greatly appreciate it.
00:17:57.117 --> 00:18:00.377
Michelle Fern: And, you know, my cat crew didn't test this one, but they just watched.
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Michelle Fern: Thanks, Molly, Charlotte and Dennis.
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Michelle Fern: And of course, this would not be possible without the magic of my producer, Mark Winter.
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Michelle Fern: So, Mark, thank you so much for all you do.
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Michelle Fern: And hey, remember, you never know what we're going to have next on Best Bets for Pets.
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