From Loss to Legacy: The Story Behind FOXVINO

This week on Best Bets for Pets, host Michelle Fern welcomes Chris McFadden, founder of FOXVINO—a unique athleisure brand inspired by love, loss, and the powerful bond we share with our pets. After losing his beloved dogs Foxy and Vino, Chris turned grief into purpose, creating a clothing line that blends comfort, self-expression, and mental wellness. In this heartfelt episode, he shares how pets shape our emotional lives, how honoring their memory can lead to healing, and why today’s consumers are gravitating toward meaningful, purpose-driven brands. Plus, learn how FOXVINO gives back to rescue organizations and important causes, and how our pets continue to inspire healthier, more connected lives.

Listen to Episode #369 Now:

Transcript: