Mastering Social Media for Pet Businesses & Rescues with Skarlet Rockwood
Struggling with social media for your pet business or animal rescue? This week, we’re joined by Skarlet Rockwood of Fur Social, a marketing expert dedicated to helping pet professionals grow their brands online. As a key member of the Pet Industry Network, Skarlet shares invaluable insights on PR, video marketing, and best practices for social media success. Whether you’re a pet entrepreneur or running a rescue, you’ll learn which platforms work best, how to create engaging content, and free resources to boost your visibility. Don’t miss this episode packed with expert tips to take your pet brand to the next level!
Listen to Episode #19 Now:
BIO:
Hey there! I’m Skarlet Rockwood.
I’m a Certified Content Marketer with over 8 years of experience, and I specialize in combining content marketing tactics with social distribution and audience growth to build profitable pet businesses that actually make a difference for pets and their people.
I absolutely love pets and marketing, so it was only natural for me to combine the two and specialize in helping pet brands and bloggers connect with more pet parents online. I’ve built a solid reputation as a trusted expert, dedicated to driving massive growth and success for my clients.
I’ve been in the content marketing game for over 8 years now (technically 20 if you count my time working as an assistant for my mom’s web design agency!) I started my social media agency, originally called Fox Fire Social, in 2015, and since then I constantly hone my skills and stay on top of the ever-changing landscape of content marketing in the pet industry. It’s been an incredible journey, and I’ve gained a deep understanding of what works and what doesn’t. My experience allows me to offer tailored strategies that deliver exceptional results.
What makes me stand out from the crowd? Well, it’s my genuine passion for pets and my unique knack for marketing. I truly understand the needs and preferences of pet parents, and I know how to create content that speaks directly to them. One size definitely doesn’t fit all in my book. I take the time to listen to my clients, understand their goals, and customize strategies accordingly. My goal is to help you shine and establish your brand as a leader in the industry.
When it comes to my approach, personalization is key. I don’t believe in cookie-cutter solutions. Each client is unique, and I make it my mission to understand your specific goals, challenges, and target audience. This allows me to craft strategies that align perfectly with your brand and resonate with pet parents. Oh, and did I mention my special expertise in platforms like Instagram? That’s right, I can help you leverage the power of this platform to capture the attention of pet parents and build a loyal following.
My services are designed for a wide range of pet businesses, including pet product brands, pet service providers, and pet bloggers. I understand the needs and desires of this audience like the back of my hand. By creating content that speaks directly to pet parents, I can help drive brand awareness and increase customer loyalty for your business.
Sure, there are other content marketing specialists in the pet industry, but let me tell you what sets me apart from the pack. My specialized expertise, personalized approach, and deep understanding of the pet industry give me a real edge. I’m always staying ahead of the game, keeping up with the latest digital marketing trends, and delivering exceptional results. When you work with me, you’re getting someone who is passionate about your success and will go above and beyond to help you stand out from the competition.
My core strategy revolves around harnessing the power of content marketing to drive growth and establish strong connections with pet parents. I’m all about delivering exceptional results and helping businesses thrive in this competitive industry. So, get ready to make some noise with your brand!
With me as your Content Marketing Specialist, you can expect not only expertise and strategies but also a friendly and casual approach. Let’s work together to elevate your brand, connect you with more pet parents online, and achieve remarkable growth.
Transcript:
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Announcer: This is Pet Life Radio.
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Announcer: Let's Talk Pets.
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Mary Tan: Welcome to The Whisker Report.
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Mary Tan: We're a new podcast dedicated to helping anyone in the pet industry, whether you're an animal welfare or a for-profit pet company, get some PR and buzz for your organization.
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Mary Tan: I'm Mary Tan, one of the hosts of the show, along with Alexane Ricard, who hails from France, but is currently in Canada, out in Vancouver.
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Mary Tan: Bonjour, Alex.
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Alexane Ricard: Bonjour, tout le monde.
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Alexane Ricard: We're so excited about this show today.
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Alexane Ricard: Do you need help with social media?
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Alexane Ricard: Well, today, we've got an expert for you.
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Alexane Ricard: But first, let me introduce you to our producer, Mark Winter of Pet Life Radio, who is the man who gets us to you each and every week.
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Skarlet Rockwood: Hello, Mark.
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Mark Winter: Hi, how's everyone doing?
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Alexane Ricard: We're good.
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Mary Tan: We are good.
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Mark Winter: I need to know about social media.
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Mark Winter: We need help.
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Alexane Ricard: Oh, everybody does.
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Mary Tan: Hey, Mark, what are you working on with your podcasts?
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Mark Winter: Well, let's see.
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Mark Winter: This week, actually, right after this, we are recording with a Broadway producer, Daryl Roth, who's a Tony Award-winning producer, and she also did a documentary about dogs, and she's on Next.
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Mark Winter: That's on Rappaport to the Rescue.
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Mary Tan: That's so awesome.
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Mary Tan: And Jill Rappaport is amazing.
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Mary Tan: I think she is the first pet journalist.
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Mary Tan: She's on The Today Show.
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Mary Tan: I want to say she started probably in the 80s, right, Mark?
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Mark Winter: Yeah, probably.
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Mark Winter: I mean, she was on The Today Show.
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Mark Winter: She did entertainment, she did other stuff, and then she switched over to pets.
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Mark Winter: And so she's the pet reporter, so she's the one.
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Mary Tan: Yeah.
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Mary Tan: I mean, who doesn't want to do all pet, right?
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Mary Tan: Well, we're honored to be part of Pet Life Radio, a network of many, many awesome podcasts that you should also check out.
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Mary Tan: And we want to remind everyone, this podcast has a mission.
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Mary Tan: You can do PR for yourself.
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Mary Tan: And Alex, Mark and I are going to show you how to do it each and every week.
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Announcer: Yay.
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Alexane Ricard: And, you know, as animal rescuers or any pet business owners, we all need to do something with social media.
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Alexane Ricard: That's why we're so thrilled to have Skarlet Rockwood of Fur Social.
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Alexane Ricard: She's an amazing part of the Pet Industry Network, which is a group of marketing creatives dedicated to helping those in the pet industry.
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Alexane Ricard: Welcome, Skarlet.
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Alexane Ricard: Thank you for being on the show.
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Skarlet Rockwood: Thank you so much for having me.
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Skarlet Rockwood: Yay.
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Alexane Ricard: Can you give us a little introduction of yourself and of Fur Social?
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Skarlet Rockwood: Yeah.
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Skarlet Rockwood: So I'm Skarlet Rockwood.
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Skarlet Rockwood: I am the owner and founder of Fur Social, and our mission is to help pet businesses impact the lives of pets and their people more by making sure they can reach more pet parents using content marketing and creating a content marketing ecosystem, which not just social media, but bring them onto your email list, to your website, but that almost always, that customer journey almost always starts on social media.
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Mary Tan: I find that people like you are amazing.
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Mary Tan: Alex and I are PR people, and our expertise is not marketing, but you haven't figured it out.
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Mary Tan: You told me such amazing stuff the other day, and we really, really want to get into it.
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Mary Tan: And of course, we have to pay for this show, so we're just going to take a really quick break, and then we're going to be right back with Skarlet.
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Mark Winter: You know the expression, cats have nine lives.
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Mark Winter: Well, what if you can give them one more?
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Mark Winter: The Give Them Ten movement is on a mission to help give cats an extra life.
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Mark Winter: How?
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Mark Winter: With spay and neuter.
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Mark Winter: Spaying or neutering your cat helps them live a longer, healthier life, and it helps control free-roaming cat populations, too.
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Mark Winter: Learn more about the benefits of spay and neuter, and meet Scooter, the neutered cat, at givethemten.org.
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Mark Winter: That's GiveThemT-E-N dot org.
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Announcer: Let's talk pets on petliferadio.com.
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Alexane Ricard: And we're back with Skarlet from Fur Social.
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Alexane Ricard: Skarlet, just a quick question to start on.
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Alexane Ricard: How important is social media for small pet businesses and rescue for all the people who, you know, they might be a bit older, might not be Gen Z.
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Alexane Ricard: So how important is social media?
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Alexane Ricard: Can you give us a little?
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Skarlet Rockwood: Yeah, absolutely.
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Skarlet Rockwood: So to me, the smaller your business is, the more important social media becomes, because it is the organic, you know, it's more and more commercialized now, but it started out as almost the grassroots way to get to your customers when you're looking at online marketing.
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Skarlet Rockwood: Everything else, it's very difficult to get the same amount of reach and engagement without paying for ads.
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Skarlet Rockwood: So social media is a very good way to get yourself in front of people.
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Skarlet Rockwood: And more importantly, to show them who you are and what your business is about, to raise that no like interest factor that we talk about a lot in marketing.
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Skarlet Rockwood: So if you are on social media, it's a lot easier for someone, even if they heard of you through a referral or a flyer you left at your local pet store or they found your website by searching Google first.
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Skarlet Rockwood: A lot of people still go to social media to actually find out about you and try to get to know you before they actually reach out and either sign up for your services or buy your products.
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Alexane Ricard: When we talk social media, we talk about Facebook, Instagram, which are the most common ones.
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Alexane Ricard: But now TikTok has been introduced, right?
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Alexane Ricard: Do you recommend to people that they try to be on every single network or to focus more on one or a couple?
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Skarlet Rockwood: I think that the power of repurposing is really strong and it allows you to be in a lot of places without necessarily needing to make unique content for each individual place.
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Skarlet Rockwood: You can just tweak it to fit the native language of that platform.
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Skarlet Rockwood: You can be on as many platforms as you want to be.
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Skarlet Rockwood: I would just recommend that you do pick something that feels sustainable for you.
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Skarlet Rockwood: It's always better to be consistent where you are rather than to spread yourself too thin.
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Skarlet Rockwood: I would also say to only focus on growing one place at a time.
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Skarlet Rockwood: If you're growing your Facebook group, don't try to do that and grow your Instagram account at the same time and split your focus.
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Skarlet Rockwood: I recommend growing one channel at a time.
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Skarlet Rockwood: Right now for me, my focus is the Facebook group and my Instagram account is staying pretty level.
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Skarlet Rockwood: My Facebook page is staying level or even losing followers because I'm not focused on growing it.
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Skarlet Rockwood: I'm not running any ads.
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Skarlet Rockwood: I'm not sending people to that.
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Skarlet Rockwood: Anytime somebody wants to join my audience right now, I'm sending them to my Facebook group because that's what I'm focusing on growing right now.
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Mary Tan: Question.
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Mary Tan: So everybody thinks, oh, you know, I just put something on social media, but it's not as simple as that, right?
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Mary Tan: I mean, growing your page is hard.
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Mary Tan: And so if you only had what would you suggest to pet for pet rescues and small pet businesses?
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Mary Tan: Is it best to be on Instagram or Facebook or TikTok?
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Mary Tan: Like if you had to pick one, what do you think would be best for the pet industry?
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Skarlet Rockwood: I personally find that the best results from me and my clients usually come from Instagram.
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Skarlet Rockwood: On Facebook pages, it can be a little bit challenging just because of the way they've set up their algorithm to work.
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Skarlet Rockwood: They really want it to be very pay to play in terms of reaching your people and getting the same level of engagement you can get in other places.
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Skarlet Rockwood: Facebook pages are difficult, but Facebook groups are also very good, especially if you want to build a collaborative community where other people feel as much of a conversation as you versus just all the other channels where you're posting.
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Skarlet Rockwood: All they can do is comment.
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Skarlet Rockwood: TikTok can be a good place if you are not a local business, but it's much harder to target a local audience on TikTok versus on Instagram or other places like that.
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Skarlet Rockwood: Then there are also, depending on your cybersecurity awareness, there are some concerns there with TikTok that are there with any online platform, but they're a little bit less with things like Facebook and Instagram, because at least they're owned in the US.
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Mary Tan: If you have somebody that is opening a business and now has to do social media, are there, I'm leading because you offer such great programs, what are some self-help resources that people can use to do social media themselves and learn the ins and outs of it, just the basics to get them through?
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Skarlet Rockwood: Absolutely.
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Skarlet Rockwood: So obviously, there's good old Google and YouTube.
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Skarlet Rockwood: I think a lot of people get the YouTube degree.
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Skarlet Rockwood: They search and they watch all the videos.
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Skarlet Rockwood: The problem with that, even though it's very valuable for learning, is that you can get conflicting information from people who have grown their businesses or created their systems in different ways.
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Skarlet Rockwood: It's very tempting to take one tip from this person, and one tip from that person, and one tip from this other person, and what you end up with is not the same system that any of them have, and you wonder why you're not getting results.
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Skarlet Rockwood: So I do recommend that if you do join any program or follow any particular recommendations or system from anyone, that you try to stick to the whole system from that person without mixing in too much from other people that may be conflicting with the way that that system works.
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Skarlet Rockwood: I have my own Facebook group that you're welcome to join.
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Skarlet Rockwood: Right now, it's called Profitable Pet Businesses.
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Skarlet Rockwood: You can just search it.
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Skarlet Rockwood: And if anyone who is a rescue or 501c3 is listening, I actually have a scholarship for my membership program that is basically an all access pass to all of my paid trainings and courses.
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Skarlet Rockwood: And any 501c3 that is animal related can get access to that for free.
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Skarlet Rockwood: So if they want to reach out to me, they can definitely get that.
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Skarlet Rockwood: There's lots of other really great resources.
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Skarlet Rockwood: There are people like Candice Doniola with Pet Boss Nation has a wonderful program.
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Skarlet Rockwood: It's not specifically marketing focused.
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Skarlet Rockwood: It's all around leadership and business growth with a few marketing courses inside of it.
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Skarlet Rockwood: But I would just encourage you to start by finding the people who are in the pet industry.
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Skarlet Rockwood: Go to Pet Industry network.com.
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Skarlet Rockwood: Look for the network that you want to build around yourself.
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Skarlet Rockwood: And then those are also the people that you can learn from, whether they have a course or you hire them for consulting.
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Skarlet Rockwood: The best thing to do is to look for the person that's going to align with you, with your values and understand the pet industry.
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Skarlet Rockwood: That's what's very important.
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Skarlet Rockwood: Yeah.
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Alexane Ricard: You're right.
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Alexane Ricard: Thank you so much, Skarlet.
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Alexane Ricard: And it's amazing that you're offering a free scholarship for rescues.
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Alexane Ricard: That's really nice to hear.
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Mary Tan: That's amazing.
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Mary Tan: We have rescuers listening, so I'm sure some of them will, should and will want to take advantage of it.
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Mary Tan: So this is a PR podcast.
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Mary Tan: Can you talk a little bit about how do you think PR intersects with social media?
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Skarlet Rockwood: So PR is like, in my opinion, social media before social media existed.
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Skarlet Rockwood: It is the organic way to get your message in front of as many people as possible to get them talking about it.
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Skarlet Rockwood: And the difference between PR and social media is that you're trying to get yourself on other people's channels whereas with social media, you're trying to build your own channel.
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Skarlet Rockwood: And kind of the mix between the two, I feel like the little hybrid is influencer marketing, which is getting yourself on someone else's channel that they have built as a social media influencer or content creator rather than a news organization or magazine or something like that.
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Skarlet Rockwood: But the end goal of all of it is to get yourself in front of as many of your ideal clients as possible.
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Mary Tan: How do you find your target audience on social media?
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Skarlet Rockwood: A lot of it starts with understanding who that target audience actually is.
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Skarlet Rockwood: I think that's something that a lot of people don't quite dig deep enough on.
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Skarlet Rockwood: They say, oh, well, anyone with a dog can use my product.
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Skarlet Rockwood: But in reality, your product is really built for the single dog mom in the city who needs XYZ solution, and it's not really the same attraction as someone who is out in the country and maybe doesn't have the same problems, or doesn't care about the same things.
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Skarlet Rockwood: Not every pet owner is a pet parent, and therefore not every problem we can solve is one that every pet owner wants to solve or understands that they needs to solve.
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Skarlet Rockwood: So the first thing is dialing down into who your ideal client is and who is it that's going to understand that they need and want your product or your service.
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Skarlet Rockwood: So that's a big step to it.
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Skarlet Rockwood: Then, you know, does it matter where they live?
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Skarlet Rockwood: Are you a local business?
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Skarlet Rockwood: If you ship anywhere in the US., then you're less limited in terms of finding your audience versus if you're a pet sitter and you only work in a 30-mile radius of where you live.
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Skarlet Rockwood: So that's another step to identify.
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Skarlet Rockwood: And then I just go on to hashtags that are related to that are being used by people who are in that niche, specifically on Instagram.
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Skarlet Rockwood: I also look up, you know, other businesses who are having success in those niche who have the audience we want to have.
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Skarlet Rockwood: Even things that are not a direct business, especially if you're local, like if I'm a pet sitter, I might go look at pet stores and veterinarians in my area and see what their audience looks like, what kind of things their audience are posting, what hashtags they're using.
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Skarlet Rockwood: That sort of research is very helpful to find out where your target audience is hanging out.
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Skarlet Rockwood: Outside of Instagram, you can do the same thing with Facebook groups.
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Skarlet Rockwood: Do you have a local, you know, pet owner group that's specific to your city that you can join?
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Skarlet Rockwood: Or if you're not someone who is limited by the local area, very specific to the types of problems you solve.
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Skarlet Rockwood: Like there are lots of find a dog trainer or dog behavioral support groups, if you're a trainer, that you can join.
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Skarlet Rockwood: And that is your audience, they're right there.
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Skarlet Rockwood: All you have to do is build a relationship with them.
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Alexane Ricard: Thank you so much, Skarlet.
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Alexane Ricard: It's other really great tips.
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Alexane Ricard: Thank you so much for this.
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Alexane Ricard: We have to take another break, but we'll be right back.
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00:15:25.097 --> 00:15:28.157
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00:15:28.157 --> 00:15:30.897
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00:15:30.897 --> 00:15:32.157
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00:15:33.197 --> 00:15:36.997
Announcer: cattreetray.com.
00:15:40.977 --> 00:15:42.097
Mary Tan: Let's Talk Pest.
00:15:42.097 --> 00:15:42.997
Mary Tan: Let's Talk Pest.
00:15:42.997 --> 00:15:44.057
Mary Tan: On Pet Life Radio.
00:15:44.057 --> 00:15:45.357
Mary Tan: PetLifeRadio.
00:15:45.357 --> 00:15:47.537
Announcer: petliferadio.com.
00:15:56.732 --> 00:16:00.852
Alexane Ricard: And we're back with Skarlet and all of our tips on social media.
00:16:00.852 --> 00:16:04.852
Alexane Ricard: Skarlet, question, is there a general rule for social media?
00:16:04.852 --> 00:16:13.292
Alexane Ricard: So I've heard, you know, you should post three times a week, or like two times a week, but you can't also post every day because then you're overwhelming your audience.
00:16:13.292 --> 00:16:21.452
Alexane Ricard: So is there a general rule, and how important is like the amount of time you're posting compared to the engagement?
00:16:21.452 --> 00:16:24.512
Skarlet Rockwood: So the most important thing in that front is consistency.
00:16:25.032 --> 00:16:29.612
Skarlet Rockwood: You want to pick a time that you yourself are going to be able to keep up with.
00:16:29.612 --> 00:16:37.812
Skarlet Rockwood: So if you choose to post 10 times a day on all the platforms, it sounds outrageous, but there are people who do it.
00:16:37.812 --> 00:16:46.952
Skarlet Rockwood: You're probably as a small business gonna burn out and not be able to keep up and feel, you know, like you are not, you're just gonna give up on social media.
00:16:46.952 --> 00:16:49.052
Skarlet Rockwood: I've had so many people say that to me.
00:16:49.052 --> 00:16:51.612
Skarlet Rockwood: I can't keep up and I just decided not to bother.
00:16:51.972 --> 00:16:59.492
Skarlet Rockwood: I recommend picking something that you can sustainably keep up with, whether that's once a week, three times a week, once a day.
00:16:59.492 --> 00:17:04.472
Skarlet Rockwood: The best results I find are usually when you're doing about once a day.
00:17:04.472 --> 00:17:07.732
Skarlet Rockwood: But you can even go two, three, four, five times a day.
00:17:07.732 --> 00:17:14.532
Skarlet Rockwood: There's not really such a thing as too much because no one in your audience sees every piece of content that you put out.
00:17:14.532 --> 00:17:21.592
Skarlet Rockwood: And that's a lot of things people are worried about as well as I don't want to spam people, I don't want people to see the same thing over and over.
00:17:21.592 --> 00:17:24.172
Skarlet Rockwood: But the algorithms decide what people see.
00:17:24.172 --> 00:17:36.452
Skarlet Rockwood: So what matters more is finding the content, those golden nuggets that your audience is really going to love, that are going to take off and become what I call viral for you, which is it doesn't have to get a million views.
00:17:36.452 --> 00:17:51.272
Skarlet Rockwood: But if you normally get a hundred views and it gets 2000 views, that post is viral for you, which means that post performed better and it is now kind of, put it in your little vaults as an example of what performs well with your audience.
00:17:51.272 --> 00:18:01.232
Skarlet Rockwood: The more content you put out, the quicker you can find those golden nuggets, and then the more you can refine your content to be better and better and closer and closer to what your audience wants.
00:18:02.012 --> 00:18:06.132
Skarlet Rockwood: More is going to get you where you need to go faster, it's going to get you in front of more people.
00:18:06.132 --> 00:18:11.372
Skarlet Rockwood: But you also want to focus on your own well-being and not getting burned out.
00:18:11.372 --> 00:18:27.732
Skarlet Rockwood: Because if you're going to put out a post every day for a month, but then run out of steam and not do it for six months, that's not going to be as helpful to you if you focus on two or three posts a week, and you do that consistently over time.
00:18:27.732 --> 00:18:28.392
Mary Tan: Wow.
00:18:28.392 --> 00:18:29.312
Mary Tan: I have a question.
00:18:29.312 --> 00:18:31.692
Mary Tan: What about the use of video?
00:18:31.692 --> 00:18:35.472
Skarlet Rockwood: Video is almost non-negotiable at this point.
00:18:36.972 --> 00:19:02.192
Skarlet Rockwood: With the invention of TikTok, people's brains just decided that short-form video is exactly what they resonate with, and the algorithms and the companies that control social media have listened to that, and they've built everything around short-form content quite a lot, to where now there's not really even a big platform that most people use in the pet industry that hasn't copied TikTok.
00:19:02.192 --> 00:19:10.352
Skarlet Rockwood: Instagram has Reels, so does Facebook, YouTube has Shorts, even Pinterest now has, you know, Video Pins.
00:19:10.352 --> 00:19:18.812
Skarlet Rockwood: So it's definitely something that's taking over, and you are definitely holding yourself back if you're shying away from video.
00:19:18.812 --> 00:19:20.372
Skarlet Rockwood: Video is very important.
00:19:20.372 --> 00:19:27.312
Skarlet Rockwood: It's not to say that if you don't want to do video or don't have the capacity to do video right now, that you shouldn't bother.
00:19:27.312 --> 00:19:29.192
Skarlet Rockwood: You should still be out there.
00:19:29.192 --> 00:19:30.452
Skarlet Rockwood: Do what you can do.
00:19:30.452 --> 00:19:31.952
Skarlet Rockwood: Something is always better than nothing.
00:19:32.552 --> 00:19:45.692
Skarlet Rockwood: But I have found that the exact same post with the same caption, same message, even the same text overlay, if I put it out as a video versus an image post, almost every time, it's going to reach more people.
00:19:45.692 --> 00:19:45.952
Alexane Ricard: Yeah.
00:19:45.952 --> 00:19:56.652
Alexane Ricard: And now, like if you go on Instagram, I've seen that in the last couple of weeks, if you go on somebody's profile, you don't even see their picture anymore because you're already on their real feed, on their profile.
00:19:56.652 --> 00:19:59.252
Alexane Ricard: So you have to change the tab to actually see their pictures.
00:19:59.252 --> 00:20:01.752
Alexane Ricard: But if it's just picture, you don't actually even see them anymore.
00:20:02.132 --> 00:20:05.792
Skarlet Rockwood: Yeah, it depends a lot on how you got to their profile.
00:20:05.792 --> 00:20:12.392
Skarlet Rockwood: For example, I ended up on people's profile a lot because I find a post and then I click into their profile from that post.
00:20:12.392 --> 00:20:17.672
Skarlet Rockwood: If you are on an image post and you click into the profile, it will take you to the normal feed.
00:20:17.672 --> 00:20:22.892
Skarlet Rockwood: If you are on a real and you click into the profile, it will take you directly to the real feed.
00:20:22.892 --> 00:20:24.292
Skarlet Rockwood: I didn't know that.
00:20:24.292 --> 00:20:25.492
Alexane Ricard: That's so interesting.
00:20:25.492 --> 00:20:26.052
Alexane Ricard: Wow.
00:20:26.052 --> 00:20:28.952
Alexane Ricard: I really know how to work their magic.
00:20:28.952 --> 00:20:29.672
Mary Tan: They do.
00:20:29.672 --> 00:20:31.372
Mary Tan: I have a question about Pinterest.
00:20:32.212 --> 00:20:35.232
Mary Tan: Should businesses and animal welfare use Pinterest?
00:20:35.232 --> 00:20:40.392
Mary Tan: I associate it with recipes and interior design.
00:20:40.392 --> 00:20:44.612
Skarlet Rockwood: Well, I think that's actually a perfect example of why you should.
00:20:44.612 --> 00:20:48.212
Skarlet Rockwood: You associate it with where you go when you want to learn something.
00:20:48.892 --> 00:21:01.972
Skarlet Rockwood: If you are a pet business, especially if you have a blog, if you have a podcast, if you have anything where you want them to leave the social media account and go to your website to consume something, Pinterest is the best place to be.
00:21:01.972 --> 00:21:04.592
Skarlet Rockwood: It is not quite the same for community building.
00:21:04.592 --> 00:21:09.712
Skarlet Rockwood: I almost don't even consider Pinterest a social media network so much as it is a search engine.
00:21:10.732 --> 00:21:17.892
Skarlet Rockwood: They're the only network that has designed themselves to where they want people to click away and leave their platform.
00:21:17.892 --> 00:21:24.732
Skarlet Rockwood: Everyone else has designed themselves to keep people on the platform as long as possible, but Pinterest wants people to leave.
00:21:24.732 --> 00:21:30.332
Skarlet Rockwood: They want them to go read your recipe, read your blog, go look at your interior design photos.
00:21:30.332 --> 00:21:35.952
Skarlet Rockwood: So they are a great place to share if you have a link that you want people to follow.
00:21:35.952 --> 00:21:47.592
Skarlet Rockwood: I don't typically post to Pinterest if I don't have somewhere to send them because that's really, like if you're on Pinterest and you're looking for recipes and there's nothing to click to go read the recipe, that's probably pretty annoying.
00:21:47.592 --> 00:22:02.212
Skarlet Rockwood: Whereas if you have a blog, if you have a news channel where you've released something, if you have PR that you want to put out to your audience, anything that you have a link to send somebody to go look at something, you should put it on Pinterest.
00:22:02.212 --> 00:22:02.752
Alexane Ricard: Interesting.
00:22:02.752 --> 00:22:06.152
Alexane Ricard: Do you know what the target audience is on Pinterest?
00:22:06.152 --> 00:22:10.112
Alexane Ricard: Is it more like millennials, Gen Z, Gen X?
00:22:10.112 --> 00:22:12.192
Skarlet Rockwood: I think it depends a lot.
00:22:12.192 --> 00:22:15.652
Skarlet Rockwood: It's definitely at least millennials.
00:22:15.652 --> 00:22:18.392
Skarlet Rockwood: I think some Gen Z use it.
00:22:18.392 --> 00:22:24.712
Skarlet Rockwood: I think Gen X and millennials definitely use it almost more than others because it is more of a search platform.
00:22:24.712 --> 00:22:31.132
Skarlet Rockwood: When we go to look at design ideas for our weddings, we go to Pinterest.
00:22:31.632 --> 00:22:35.972
Skarlet Rockwood: I think a lot of Gen Z is now going to Instagram and TikTok for that sort of thing.
00:22:35.972 --> 00:22:36.952
Mary Tan: That's true.
00:22:36.952 --> 00:22:39.692
Mary Tan: I have another question about TikTok.
00:22:39.692 --> 00:22:48.712
Mary Tan: And politically, there's all this talk and everything of not allowing US users to use it anymore.
00:22:48.712 --> 00:22:49.952
Mary Tan: What do you think about that?
00:22:49.952 --> 00:22:50.912
Mary Tan: And what should people do?
00:22:51.272 --> 00:22:52.892
Mary Tan: I mean, should they still be on TikTok?
00:22:52.892 --> 00:22:55.532
Mary Tan: Should they be careful about what they put on?
00:22:55.532 --> 00:23:02.632
Skarlet Rockwood: So I will start by leaving it, and suffice it to say that I do not have TikTok on my phone.
00:23:02.632 --> 00:23:05.212
Skarlet Rockwood: So you'll know where I land in that camp.
00:23:05.212 --> 00:23:09.972
Skarlet Rockwood: My husband is a cybersecurity engineer, so that says enough about that.
00:23:09.972 --> 00:23:16.032
Skarlet Rockwood: But I have my networks and my third-party posting platforms connected to TikTok.
00:23:16.032 --> 00:23:21.252
Skarlet Rockwood: If I have a client who wants to be on TikTok, I use those to post and to interact with comments.
00:23:21.252 --> 00:23:30.232
Skarlet Rockwood: Personally, I think that TikTok, the reason it became so popular, partially is because it invented this mega short-form video platform that we now see.
00:23:30.232 --> 00:23:31.972
Skarlet Rockwood: I mean, invented is a strong word.
00:23:31.972 --> 00:23:37.172
Skarlet Rockwood: Vine existed long before, but they're the ones who really popularized it.
00:23:37.172 --> 00:23:43.912
Skarlet Rockwood: And they're also the place where people feel like they can get the most views and grow the fastest.
00:23:43.912 --> 00:23:49.472
Skarlet Rockwood: The reason for that, though, is because they designed their algorithm to just show everything to everybody all the time.
00:23:49.472 --> 00:23:58.292
Skarlet Rockwood: Now, the more you interact with, it will pair your feed down to where you're seeing more things you're more likely to be interested in.
00:23:58.292 --> 00:24:12.612
Skarlet Rockwood: But they basically don't restrict their feed as much in terms of wanting to show you content that they believe is quality and that other people have engaged with and that they think you're going to be interested in.
00:24:12.612 --> 00:24:16.912
Skarlet Rockwood: They just show your content to more people, so more people like it and watch it and follow you.
00:24:16.912 --> 00:24:31.252
Skarlet Rockwood: But those followers I have found are not as valuable as the ones that you get on Instagram or in a Facebook group in terms of how many followers you have versus how many dollars you can make off of them.
00:24:31.252 --> 00:24:33.812
Skarlet Rockwood: Now, this is a different equation if you're a pet influencer.
00:24:33.812 --> 00:24:37.512
Skarlet Rockwood: By all means, that's not what I'm talking about here.
00:24:37.512 --> 00:24:49.192
Skarlet Rockwood: But in terms of the likelihood that your follower is targeted, is interested in what you're actually offer, and is likely to buy something from you is not as high on TikTok.
00:24:49.192 --> 00:24:59.052
Skarlet Rockwood: Now, there's a lot of places where people have made thousands and millions of dollars a month because they're on TikTok getting millions of views.
00:24:59.172 --> 00:25:00.352
Skarlet Rockwood: It is possible.
00:25:00.352 --> 00:25:08.352
Skarlet Rockwood: But I personally feel like a thousand views on Instagram is going to bring more money into your pocket than a thousand views on TikTok.
00:25:08.892 --> 00:25:12.312
Skarlet Rockwood: And the reality is, it's a lot of work to build a platform.
00:25:12.312 --> 00:25:17.352
Skarlet Rockwood: This is a platform where especially if you're in America, it could get ripped out from under you any second.
00:25:17.352 --> 00:25:21.352
Skarlet Rockwood: So it's a lot of effort that you may end up.
00:25:21.352 --> 00:25:29.212
Skarlet Rockwood: We always say social media is a platform that you borrow, and you want to move people to something like an email list, which is a platform that you own.
00:25:29.212 --> 00:25:32.852
Skarlet Rockwood: TikTok is the most borrowed platform, in my opinion.
00:25:32.852 --> 00:25:40.192
Skarlet Rockwood: So even though all of them are somewhat volatile, it's kind of the one that has the shakiest foundation in terms of, it could be gone tomorrow.
00:25:40.192 --> 00:25:40.932
Mary Tan: That's amazing.
00:25:40.932 --> 00:25:53.032
Mary Tan: And you know, Whisker Media has some Chinese clients, and what they see on TikTok in China is vastly different than what is seen here in the US.
00:25:53.032 --> 00:26:03.452
Mary Tan: And so this is kind of, this might be more conspiracy, but do you think that the Chinese government is flooding misinformation on TikTok?
00:26:03.452 --> 00:26:08.532
Skarlet Rockwood: I wouldn't at all be surprised because the American government is flooding misinformation on our social media.
00:26:08.532 --> 00:26:13.792
Skarlet Rockwood: I mean, that's just something we have to be aware of as informed adults.
00:26:13.792 --> 00:26:27.432
Skarlet Rockwood: You know, and outside of the government, the human beings and users who are completely outside the platform control are also flooding misinformation because everyone believes different things and some of us don't do our research very well.
00:26:27.432 --> 00:26:32.412
Skarlet Rockwood: So always be aware that that's something that, you know, you could be dealing with.
00:26:32.412 --> 00:26:38.892
Skarlet Rockwood: Always do research for something that's important, something that, you know, you're actually making life decisions about.
00:26:38.892 --> 00:26:44.432
Skarlet Rockwood: You know, don't just watch a TikTok or an Instagram reel and make a decision.
00:26:44.432 --> 00:26:47.512
Skarlet Rockwood: Always always, you know, dig a little deeper.
00:26:47.512 --> 00:26:53.932
Skarlet Rockwood: But I would be very surprised if there wasn't, you know, involvement with the Chinese government and what kind of content is being put out.
00:26:53.932 --> 00:26:58.232
Skarlet Rockwood: We do know that they're heavily restricting the types of content based on the location.
00:26:58.232 --> 00:27:02.292
Skarlet Rockwood: And we know that people have literally gone to jail because of what they posted on TikTok.
00:27:02.992 --> 00:27:10.352
Skarlet Rockwood: So if they're restricting that much, I'm not at all surprised if they're also controlling and putting some stuff out there as well.
00:27:10.352 --> 00:27:13.632
Mary Tan: So be careful when it comes to TikTok, everyone.
00:27:15.152 --> 00:27:18.172
Skarlet Rockwood: Be careful everywhere because you never know.
00:27:18.172 --> 00:27:32.932
Skarlet Rockwood: I mean, even Mark Zuckerberg just recently came out and apologized for letting himself be threatened into influencing politics and hiding certain posts and letting more people see certain posts based on political leanings.
00:27:32.932 --> 00:27:41.012
Skarlet Rockwood: So just always be mindful of that when you're on social media and when you're watching the news and when you're really consuming anything.
00:27:41.012 --> 00:27:42.592
Mary Tan: I have a quick question.
00:27:42.592 --> 00:27:51.472
Mary Tan: What social media programs that help you post multiple, help you repurpose your content?
00:27:51.472 --> 00:27:54.392
Mary Tan: Any suggestions, which ones you like?
00:27:54.392 --> 00:27:59.852
Mary Tan: I know some of these are really expensive, but like Sprout Social, we use-
00:27:59.852 --> 00:28:02.432
Alexane Ricard: Upspot, we use Sket Social.
00:28:02.432 --> 00:28:03.232
Mary Tan: Yeah.
00:28:03.232 --> 00:28:04.692
Mary Tan: Which ones do you like?
00:28:04.692 --> 00:28:13.312
Mary Tan: And what would be worth somebody's time and resources to put into to do social media quickly?
00:28:13.312 --> 00:28:18.672
Skarlet Rockwood: I'm a really big fan of one specific platform, which is what I now use after trying a dozen.
00:28:18.672 --> 00:28:21.432
Skarlet Rockwood: And this one really hit all the things I needed.
00:28:21.432 --> 00:28:22.552
Skarlet Rockwood: It's called Metricool.
00:28:23.412 --> 00:28:30.352
Skarlet Rockwood: And for most people who only have one brand to promote, you can get everything you need on the free version.
00:28:30.352 --> 00:28:31.272
Mary Tan: Oh.
00:28:31.272 --> 00:28:35.892
Skarlet Rockwood: To upgrade, then, you know, I think the next level up is only like $18 a month.
00:28:35.892 --> 00:28:39.692
Skarlet Rockwood: It's really affordable compared to other platforms.
00:28:39.692 --> 00:28:42.952
Skarlet Rockwood: And it also does a lot more, so you can minimize.
00:28:42.952 --> 00:28:51.792
Skarlet Rockwood: Like there's some people who pay for a scheduling platform, and they pay a separate analytical platform to look at their stats and compile reports.
00:28:52.452 --> 00:29:01.772
Skarlet Rockwood: And they pay a separate platform to have their multi-link tool that, you know, gives them that button on Instagram where you have the list of all the buttons.
00:29:01.772 --> 00:29:07.232
Skarlet Rockwood: And everything is kind of a different platform for everything, so it really adds up.
00:29:07.232 --> 00:29:17.412
Skarlet Rockwood: Metricool, especially, I know I am on a paid level because I have like 10 or 12 brands that I manage on there, but it has all of that in it.
00:29:17.912 --> 00:29:25.872
Skarlet Rockwood: So I pay less for Metricool now than I paid 7 or 8 years ago just for my analytical and reporting software.
00:29:25.872 --> 00:29:28.292
Skarlet Rockwood: So it's definitely a very, very useful tool.
00:29:28.292 --> 00:29:32.812
Skarlet Rockwood: Like I said, a lot of businesses can use the free version and get everything that they need.
00:29:32.812 --> 00:29:39.412
Skarlet Rockwood: And the other reason I switched to it is it's got really good analytics and it will connect to basically every platform.
00:29:39.412 --> 00:29:47.492
Skarlet Rockwood: So I don't need Meta Business Suite for Facebook and Instagram and Hootsuite for LinkedIn and other platforms that connect to other things.
00:29:47.492 --> 00:29:50.772
Skarlet Rockwood: Meta Cool will connect to basically everything you need it to.
00:29:50.772 --> 00:29:52.592
Skarlet Rockwood: And then you can just put up a post.
00:29:52.592 --> 00:30:01.472
Skarlet Rockwood: I can put up, let's say, a real post on someone's Facebook, Instagram, TikTok, and YouTube shorts, all at the same time.
00:30:01.472 --> 00:30:19.172
Skarlet Rockwood: And I can also edit the captions to be different for each one so that I can remove the Instagram hashtags from the Facebook posts and put the link in the ones that allow links and take it off of Instagram so that you're still posting in what I call native language for the platform.
00:30:19.172 --> 00:30:25.892
Skarlet Rockwood: So you can edit the post to where they all fit the platform they're going to, but then put them all in there at once.
00:30:25.892 --> 00:30:27.892
Skarlet Rockwood: Just upload the video one time.
00:30:27.892 --> 00:30:32.732
Skarlet Rockwood: And then if you want to move them all around to where they don't necessarily go out at the same time.
00:30:32.732 --> 00:30:34.212
Mary Tan: That's awesome.
00:30:34.212 --> 00:30:35.952
Mary Tan: Hey, we should bring Mark in here.
00:30:35.952 --> 00:30:39.912
Mary Tan: Mark, Mark, you're a huge fan of social media.
00:30:41.192 --> 00:30:42.672
Mark Winter: I'm a huge fan of it.
00:30:42.732 --> 00:30:45.612
Mark Winter: It's just that our social media is pitiful.
00:30:45.612 --> 00:30:53.652
Mark Winter: I mean, we're a worldwide media company and our social media is terrible because we don't really have a lot of time to do this.
00:30:53.652 --> 00:30:59.052
Mark Winter: But now that I just saw this, Metricool, this really is useful.
00:30:59.052 --> 00:31:00.612
Skarlet Rockwood: It's very helpful as a scheduler.
00:31:00.612 --> 00:31:01.252
Skarlet Rockwood: Yeah.
00:31:01.252 --> 00:31:07.672
Mark Winter: Now that I know to do reels more than just photos, I think that that'll be helpful too.
00:31:07.672 --> 00:31:09.812
Mark Winter: So I'm learning a lot here.
00:31:09.812 --> 00:31:13.732
Alexane Ricard: And Mark, you can promote your own music when you do your reels.
00:31:13.732 --> 00:31:14.672
Mark Winter: I could.
00:31:14.672 --> 00:31:18.032
Alexane Ricard: Yeah, you could put it in the background and then that can become like a sound.
00:31:18.032 --> 00:31:22.372
Mark Winter: The only problem is every time I do that, they take it down because they say it's copyrighted.
00:31:22.372 --> 00:31:30.912
Mark Winter: Of course, it's copyrighted by me and the companies that distribute it, but they don't distinguish that it's mine and they just take it down.
00:31:30.912 --> 00:31:33.412
Mary Tan: Oh, that's a bummer.
00:31:33.412 --> 00:31:34.392
Mark Winter: Yeah.
00:31:34.392 --> 00:31:40.952
Skarlet Rockwood: You do have the opportunity, I think, to appeal those and basically say, yes, it's copyrighted, I own copyright.
00:31:41.252 --> 00:31:43.912
Mark Winter: Yeah, I do that, but it's a pain to do that every single time.
00:31:43.912 --> 00:31:44.592
Skarlet Rockwood: It is a lot.
00:31:44.592 --> 00:31:45.172
Skarlet Rockwood: Yeah.
00:31:45.172 --> 00:31:50.772
Skarlet Rockwood: That's one of the things that is a challenge I see a lot of, especially bigger content creators deal with that.
00:31:50.772 --> 00:32:01.072
Skarlet Rockwood: They'll even pick music that's in the Instagram or Facebook music library, and then later get their real taken down or demonetized because of copyright.
00:32:01.412 --> 00:32:02.712
Skarlet Rockwood: It's a little bit of a mess there.
00:32:02.712 --> 00:32:09.512
Skarlet Rockwood: They're trying to be very cautious and not get themselves sued, and that unfortunately makes it hard on the creators.
00:32:10.192 --> 00:32:14.072
Mary Tan: It's just social media is just constantly evolving.
00:32:14.072 --> 00:32:15.912
Mary Tan: I can tell you, I can't keep up.
00:32:15.912 --> 00:32:27.472
Mary Tan: I mean, Alex does most of ours, and you'll know this, Skarlet, you'll tag me, and I'll find out that you tag me three weeks later.
00:32:27.472 --> 00:32:33.072
Mary Tan: I apologize to everybody in our network, and so it's just hard to keep up.
00:32:34.152 --> 00:32:36.572
Mary Tan: Your wisdom is just amazing.
00:32:36.832 --> 00:32:51.932
Mary Tan: And I did want to ask one quick question about today, I got an email and it said, your Instagram could have more followers, and they were basically soliciting me to buy followers.
00:32:51.932 --> 00:32:54.292
Mary Tan: Can you talk about that really quick?
00:32:54.292 --> 00:32:56.232
Mary Tan: You shouldn't do that, correct?
00:32:56.232 --> 00:32:59.232
Skarlet Rockwood: Yeah, I was about to say the quickest I can say that is don't.
00:33:00.512 --> 00:33:06.672
Skarlet Rockwood: The thing about any cold email that you get is almost always going to be someone who wants you to buy followers.
00:33:06.672 --> 00:33:13.112
Skarlet Rockwood: Sometimes it will be someone who's offering a service to help you grow followers, which looks a little bit more up and up.
00:33:13.112 --> 00:33:23.512
Skarlet Rockwood: But the problem is that that type of service, I offer it myself, is very ambiguous and very easy for people to tell you they're doing something different than what they are.
00:33:23.512 --> 00:33:27.752
Skarlet Rockwood: So they could be buying followers, they could be using bots to follow your account.
00:33:27.752 --> 00:33:34.912
Skarlet Rockwood: They could be even doing the work that is the same thing I might do, but they're not targeting people correctly.
00:33:34.912 --> 00:33:40.012
Skarlet Rockwood: So they're just getting anybody and everybody to interact with your content.
00:33:40.012 --> 00:33:50.192
Skarlet Rockwood: But I have found, you know, because I do some behind the scenes testing for all that kind of stuff, I sometimes respond to those emails and say, okay, tell me what you would do with the account.
00:33:50.512 --> 00:33:57.292
Skarlet Rockwood: And a lot of them, what they'll do is they will send you, you know, hundreds, if not thousands of new followers a month.
00:33:57.292 --> 00:34:11.252
Skarlet Rockwood: But if you go and look at who those followers are, they are a face that doesn't match a name, that has two posts and 50 followers, and probably got, it might have been created yesterday or a year ago, but it's not a real person.
00:34:11.632 --> 00:34:18.792
Skarlet Rockwood: So these companies, they make these accounts just to use them to then sell you accounts.
00:34:18.792 --> 00:34:27.072
Skarlet Rockwood: So you're not actually gonna make any money off of them because they're not real people, much less real people who are actually your ideal clients.
00:34:27.072 --> 00:34:28.332
Skarlet Rockwood: So it can be very difficult.
00:34:28.552 --> 00:34:41.432
Skarlet Rockwood: And I personally, the best way to grow your account, using the same type of methods that these people are trying to tell you to use, not buying followers, but actually growth methods, is what I call outbound engagement.
00:34:41.432 --> 00:34:43.672
Skarlet Rockwood: There are a few different methods for this.
00:34:43.672 --> 00:34:45.272
Skarlet Rockwood: One of them is called $1.80.
00:34:45.272 --> 00:34:50.952
Skarlet Rockwood: You can just Google that and it'll probably be the first result there with an article on all the information on how to do it.
00:34:50.952 --> 00:35:01.572
Skarlet Rockwood: Another one I call the notification bomb, which you basically just go to a page, maybe comment on a post, like 9 or 10 photos, follow them.
00:35:01.572 --> 00:35:09.832
Skarlet Rockwood: When they get on their phone and look at their notifications, they're gonna see your name takes up their whole notification page.
00:35:09.832 --> 00:35:15.332
Skarlet Rockwood: And they're most likely at least gonna go look at your profile and see why and see what you're all about.
00:35:15.332 --> 00:35:18.952
Skarlet Rockwood: And that increases the likelihood they're gonna follow you and engage with your content.
00:35:18.952 --> 00:35:24.352
Skarlet Rockwood: The $1.80 method is one that is what I use for the service that I offer.
00:35:24.352 --> 00:35:30.772
Skarlet Rockwood: And what we do is we reach out to people who are using the hashtags that identify them as your ideal clients.
00:35:30.772 --> 00:35:34.032
Skarlet Rockwood: We comment on the posts, we like it, we follow them.
00:35:34.032 --> 00:35:39.892
Skarlet Rockwood: We build a connection and ideally we want to start a conversation and build a relationship.
00:35:39.892 --> 00:35:42.912
Skarlet Rockwood: Because that's really what social media is all about.
00:35:42.912 --> 00:35:50.912
Skarlet Rockwood: It's about feeling like you can get to know a person and the most successful you're gonna be on social media is if you look like it, like a networking event or a party.
00:35:50.912 --> 00:35:57.832
Skarlet Rockwood: Even if you've got great content, that's like going to a party and standing in the corner and waiting for someone to come talk to you.
00:35:57.832 --> 00:35:59.592
Skarlet Rockwood: And how successful is that gonna be?
00:35:59.592 --> 00:36:02.212
Skarlet Rockwood: Or a networking event, how many people are you gonna meet?
00:36:02.212 --> 00:36:12.112
Skarlet Rockwood: If you do that versus if you go and you talk to people and you approach people and you introduce yourself and you join whatever conversation it is, not necessarily about your business.
00:36:12.112 --> 00:36:15.972
Skarlet Rockwood: It could be about how cute their dog is in that outfit that day.
00:36:15.972 --> 00:36:20.312
Skarlet Rockwood: The more you do that, that's where you're gonna start seeing results from your social media.
00:36:20.312 --> 00:36:23.212
Skarlet Rockwood: You're gonna see more engagement, you're gonna see more followers.
00:36:23.772 --> 00:36:34.572
Skarlet Rockwood: And more importantly, every single one of those followers is gonna be a closer connection, and that pulls them one step closer through your customer journey to actually buying from you.
00:36:34.572 --> 00:36:52.072
Skarlet Rockwood: I find accounts that have 100 followers that do this and get, you know, don't go a single day without making a sale, versus accounts with 10,000, 20,000 followers that are dead and don't actually make any money because they're not building connections.
00:36:52.492 --> 00:36:53.152
Mary Tan: Wow.
00:36:53.152 --> 00:36:55.532
Mary Tan: Well, this has been really helpful.
00:36:55.532 --> 00:37:04.292
Mary Tan: Can you tell us how people get a hold of you and tell us about your podcast and, you know, how they can connect with you basically?
00:37:04.292 --> 00:37:05.192
Skarlet Rockwood: Yeah, absolutely.
00:37:05.192 --> 00:37:08.592
Skarlet Rockwood: So my name is Skarlet Rockwood with a K.
00:37:08.592 --> 00:37:10.812
Skarlet Rockwood: So S-K-A-R-L-E-T.
00:37:10.812 --> 00:37:16.832
Skarlet Rockwood: skarletrockwood.com is my website and Skarlet Rockwood is my username on basically every platform I'm on.
00:37:16.832 --> 00:37:20.212
Skarlet Rockwood: You can also join my Facebook group, Profitable Pet Businesses.
00:37:20.892 --> 00:37:22.632
Skarlet Rockwood: That should be pretty easy to find.
00:37:22.632 --> 00:37:24.632
Skarlet Rockwood: And there's a picture of me with my bright red hair.
00:37:24.632 --> 00:37:26.812
Skarlet Rockwood: So should be hard to miss.
00:37:26.812 --> 00:37:31.592
Skarlet Rockwood: And the podcast is the Pet Marketing Podcast.
00:37:31.592 --> 00:37:35.792
Skarlet Rockwood: So if you just search Pet Marketing Podcast, that should pop up for you as well.
00:37:35.792 --> 00:37:40.172
Skarlet Rockwood: And again, the bright red everything shouldn't be hard to find.
00:37:40.172 --> 00:37:41.932
Mary Tan: That is so awesome.
00:37:41.932 --> 00:37:44.832
Mary Tan: Thank you so much, Skarlet, for joining us.
00:37:44.832 --> 00:37:47.952
Mary Tan: You have been just a wealth of information.
00:37:48.612 --> 00:37:52.232
Mary Tan: And Mark's going to go check out Metricool as soon as he's done with the show.
00:37:52.232 --> 00:37:54.372
Mark Winter: I've got a whole bunch of this stuff.
00:37:55.392 --> 00:37:57.492
Mark Winter: This is really, really helpful.
00:37:57.492 --> 00:37:58.132
Mark Winter: Yes.
00:37:58.132 --> 00:37:58.752
Mary Tan: Yeah.
00:37:58.752 --> 00:38:01.912
Mary Tan: Well, that's a wrap for this show for this week.
00:38:01.912 --> 00:38:07.952
Mary Tan: We are so excited to be doing this for all of you out there who are making life better for animals.
00:38:07.952 --> 00:38:10.352
Mary Tan: So do you got a question you want us to answer?
00:38:10.352 --> 00:38:17.712
Mary Tan: Reach out to us on Instagram or Facebook under the Whisker Report, and we'll try to answer it in a future podcast episode.
00:38:17.932 --> 00:38:23.492
Mary Tan: And as we always say, bark loud and purr smart.
00:38:23.492 --> 00:38:25.692
Mary Tan: See you later, everybody.
00:38:25.692 --> 00:38:29.052
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