Publicity for Pets: Tips, Trends & Tales: The Whisker Report Welcomes Nancy Hassel
This week on The Whisker Report, hosts Mary Tan, Alexandre Ricard, and Mark Winter dive into the world of pet PR, industry trends, and success stories. Mary introduces her new rescue pup, Max, while Alex shares the story of finding him on the streets of Mexico. Mark reveals exciting news about the return of three beloved Pet Life Radio shows: Alive Again, Working Like Dogs, and Canine Master. Plus, the team welcomes special guest Nancy Hassel, founder and president of American Pet Professionals, an award-winning networking and educational organization for pet entrepreneurs, rescues, and businesses. Nancy shares her incredible journey in the pet industry, from teaching responsible dog ownership to being named Pet Age Magazine’s 2018 Woman of Influence. Get ready for insights, laughs, and tips to help your pet business or nonprofit shine!
Listen to Episode #31 Now:
BIO:
Nancy Hassel is the founder and President of American Pet Professionals, an award-winning business networking, educational and multimedia organization for the pet industry since 2009. Leading over 150 in-person educational networking events, seminars, fundraisers and online events for pet industry professionals. During the pandemic, Nancy hosted over 75 webinars and nearly hundreds of online networking events for members of American Pet Professionals.
In addition, Nancy has planned, promoted, organized, hosted and co-hosted over 1,000 pet events in the past decade. Nancy also worked as a Public Relations specialist for the pet industry for 14 years, working with pet companies in many aspects of PR, event planning, media relations, training and courses about PR for pet professionals. Nancy also co-hosted the boutique B2B trade-show, NYC Re-Tails & Sales Pet Expo with Dana Humphrey every spring in New York City for 8 years. A speaker and educator for over a decade at various pet industry conferences including Global Pet Expo, SuperZoo, Total Pet Expo, NYC Pet Tech, World Dog Expo, Pet Connections Expo, and NeVetica Launch keynote, to name a few.
Nancy is a regular columnist and contributor to pet trade and consumer magazines, and is a blogger, avid photographer, and was a TV producer and production coordinator for 10+ years. Nancy created a Responsible Dog Ownership program and taught over 2,500 pet parents in a 5-year period. Awarded the 2018 Women of Influence by Pet Age Magazine and her American Pet Professionals was voted Best Networking organization three years in a row by LI Press newspaper. Frequently featured on national, international and local TV and media as a pet industry expert and thought leader. Nancy resides on Long Island, NY and is the proud pet parent of Cody, a rescued American Pit Bull Terrier.
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