Be Spotted: How Pet Businesses Can Stand Out
This week on The Whisker Report, Mary and Alex welcome Jamie Keane, founder and owner of Be Spotted, a pet-focused marketing firm helping animal welfare organizations and pet businesses shine. From crafting scroll-stopping Instagram reels to showing pet owners how to generate real passive income, Jamie has the tools and know-how to take your brand to the next level. In this episode, she shares practical advice for those who can’t yet hire a professional, common mistakes pet entrepreneurs make, and the key differences in marketing for nonprofits versus for-profits. Whether you’re running a rescue, small pet business, or just dreaming of your next move in the pet world, Jamie’s insights will help you level up your impact.
Listen to Episode #32 Now:
BIO:
Jamie Keane is the founder of Be Spotted, a marketing and passive income coaching business for professionals in the pet industry. She also co-founded Julip, another business that helps creators and solopreneurs build a professional online presence. She launched Be Spotted after seeing a need for pet businesses to improve their marketing.
Early marketing experience: After graduating from college in 2013, Keane worked in events and marketing for a doggy daycare in New York City. Dog Spotted: She later launched her first pet business, Dog Spotted, to connect NYC pet owners with local pet businesses. This experience revealed the need for marketing help among pet entrepreneurs and inspired her next venture. Be Spotted: This is Keane's primary business, launched to teach pet entrepreneurs how to effectively market their services and products on Instagram without feeling overwhelmed.
Julip: Keane is also a co-founder of Julip, a company that assists creators and solopreneurs in building their online presence by quickly creating professional websites. Keane is a dog owner and has a brindle mutt named Lucy, who she rescued from
She enjoys taking walks with Lucy along the waterfront in Manhattan. She is married and has mentioned that her dog, Lucy, sometimes prefers to cuddle with her husband.
Transcript: