Expo Edge: APPA’s Playbook for Pet Brands
This week on Whisker Report host Mary Tan and producer Mark Winter welcome Cori Stoutenberg, Director of PR & Research Marketing at the American Pet Products Association (APPA). Cori shares insider strategies for pet brands, start-ups, and influencers to stand out at Global Pet Expo—from maximizing exhibitor perks and media moments to building smart creator partnerships that actually convert. She also previews The Pet Summit—who it’s for, what you’ll learn, and how to turn takeaways into real PR and sales momentum. If you work in animal welfare or the pet business and want more buzz, better coverage, and bigger results, this conversation is your playbook.
Listen to Episode #34 Now:
BIO:
Cori Stoutenberg is the director of public relations. Stoutenberg joined APPA in 2017 and directs all public relations and social media for the organization and the Global Pet Expo. Since her beginnings with APPA, she has developed and implemented several strategies to promote and expand APPA and the Global Pet Expo’s reach.
Transcript: