When Things Go Wrong: Crisis Communication for Pet Businesses & Rescues
On this episode of The Whisker Report, hosts Mary Tan tackles a topic no pet business or animal rescue ever wants to face—but absolutely must be prepared for: crisis communications. Joined by producer Mark Winter of Pet Life Radio, they welcome retired Minnesota police chief Craig Enevoldsen, a seasoned expert who spent decades managing high-pressure, high-visibility crises. From tragic accidents to employee misconduct and intense media scrutiny, Craig shares clear, practical guidance on what to do when everything goes wrong. The conversation covers dealing with reporters on your doorstep, communicating with staff and volunteers, handling social media firestorms, issuing statements, and knowing when a press conference is—or isn’t—necessary. It’s a must-listen episode for anyone in animal welfare or the pet industry who wants to protect their mission, reputation, and community when it matters most.
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BIO:
Police Chief Craig Enevoldsen led a team of 52 non-sworn staff and 107 licensed police officers, who serve and protect the community with a focus on the enforcement, intervention, and prevention of crime. During his nine-year tenure as Chief, the police department developed partnerships with numerous community organizations, established a neighborhood-led policing program, and launched a major initiative to reimagine public safety in the city.
Craig Enevoldsen spent his entire 31-year law enforcement career with the Brooklyn Park Police Department, and had served as chief since October 2013. Earlier in his career, he served as a patrol officer, school resource officer, patrol sergeant, captain and deputy chief.
Transcript: