When the Fur Flies: Is Your Pet Business Crisis-Ready?
In the pet world, a reputation can take years to build—and seconds to destroy. This week on The Whisker Report, Mary Tan welcomes crisis strategist, attorney, former TV reporter, and Crisis Files podcast host Roshini Rajkumar for an eye-opening conversation about what pet businesses and animal welfare organizations should do when a crisis comes knocking. From social media backlash and product recalls to employee misconduct, customer complaints, animal tragedies, and reporters suddenly showing up at your door, Roshini explains why being prepared before trouble strikes is essential. She shares her simple three-part crisis test, how to choose the right spokesperson, why “no comment” may be the wrong response, and the importance of transparency, honesty, and getting ahead of the story. Whether you run a pet store, veterinary practice, grooming business, shelter, rescue, or pet brand, this episode could help you protect one of your most valuable assets—your reputation.
Listen to Episode #43 Now:
BIO:
Roshini Rajkumar is a crisis specialist, C-suite advisor, mainstage speaker, and podcaster. Her core clients include Fortune 500 brands, private-equity backed firms, and their C-suite executives, who rely on Roshini for changement management guidance, human capital strategy, crisis prevention and management. This licensed attorney and former TV reporter is executive producer and host of The Crisis Files podcast. She is a legal, political, and crisis analyst for media outlets around the United States, including WJR Detroit, KOA Denver, and Court TV.