Veronica Boutelle: Dedication is Not Enough: The Importance of Both Financial and Emotional Support for Pet Business Owners

Jamie Migdal on Pet Life Radio

Jamie talks to Veronica Boutelle about the changing nature of the pet industry, and how dog*tec supports pet industry business owners and entrepreneurs by helping them to set up their businesses in a financially and emotionally sustainable way.


Veronica Boutelle is the founder of dog*tec, the dog pro industry’s leading business consultancy, through which she has been helping dog professionals create their dream businesses since 2003. She is the author of How to Run a Dog Business: Putting Your Career Where Your Heart Is and The Business of Dog Walking: How to Make a Living Doing What You Love , and the coauthor of Minding Your Dog Business: A Practical Guide to Business Success for Dog Professionals, and writes for many industry journals, including a regular business column for the Association of Professional Dog Trainer’s Chronicle of the Dog . Veronica is a sought after speaker at conferences and dog training schools across the country and internationally. She is former Director of Behavior & Training at the San Francisco SPCA.