Veronica Boutelle: Dedication is Not Enough: The Importance of Both Financial and Emotional Support for Pet Business Owners
Jamie talks to Veronica Boutelle about the changing nature of the pet industry, and how dog*tec supports pet industry business owners and entrepreneurs by helping them to set up their businesses in a financially and emotionally sustainable way.
Veronica Boutelle is the founder of dog*tec, the dog pro industry’s leading business consultancy, through which she has been helping dog professionals create their dream businesses since 2003. She is the author of How to Run a Dog Business: Putting Your Career Where Your Heart Is and The Business of Dog Walking: How to Make a Living Doing What You Love , and the coauthor of Minding Your Dog Business: A Practical Guide to Business Success for Dog Professionals, and writes for many industry journals, including a regular business column for the Association of Professional Dog Trainer’s Chronicle of the Dog . Veronica is a sought after speaker at conferences and dog training schools across the country and internationally. She is former Director of Behavior & Training at the San Francisco SPCA.