Fiona Robertson: The Journey of a [Formerly] Reluctant Entrepreneur

Jamie Migdal on Pet Life Radio

Jamie talks to Fiona Robertson of Newflands Hoki Oil about how a quest to help a beloved pet with medical problems live a better life turned into an award-winning product and international company.


Fiona Robertson is a New Zealand entrepreneur and the founder of Newflands, a pet supplement company that specializes in all natural, ethically sourced and produced products. As with so many pet industry entrepreneurs, her journey began as a quest to mitigate a medical problem and increase the quality of life of her own beloved pets – Rosie the Newfoundland.  After a fruitless search for the right pre-existing supplement, Fiona decided to manufacture her own, and Newflands was born!