David Knoepfle: Changing the Way Pet Parents Nourish their Pets

Jamie Migdal on Pet Life Radio

Jamie talks to David Knoepfle, founder of COAST + RANGE, about the growing demand for natural, sustainable, human-quality, and environmentally-friendly pet food. They also discuss the company’s commitment to ongoing nutrition research, keeping pet parents educated with reliable, up-to-date information, and the surprising element that drives pet food production.


David Knoepfle is founder and CEO of COAST + RANGE, a California-based pet food start-up launching in January 2018. COAST + RANGE is founded on the belief that pets should be fed a protein-rich diet that delivers its nutrition from whole food ingredients, not vitamins made in a lab. COAST + RANGE will sell products that are organic and non-GMO which makes Dave cringe at that necessary bit of redundancy.

Prior to starting COAST + RANGE, Dave led marketing for one of the largest specialty pet food brands, Natural Balance. He also ran shopper marketing and e-commerce for Big Heart Pet, whose portfolio of brands includes Nature’s Recipe, Milk Bone, and Meow Mix. Before entering the exciting world of pets, Dave worked in marketing for some of the largest brands in the US including: Dr Pepper/Snapple, Wrigley’s Gum, and Kraft Cheese.

Dave lives in the East Bay near San Francisco, California with his wife, thirteen year-old twins, and Dharma the black lab rescue. When not building or advising businesses Dave likes to hike, swim, and play cards with his friends.