Ripple Effect

Ty Brown on Pet Life Radio

Have you ever thought what would happen if you could slightly decrease the number of dissatisfied customers? Or what about if you could even slightly increase your closing percentage of leads into paying customers? The result would be a ripple effect that would grow your business exponentially.

Founder and CEO of Fetch! Pet Care, Paul Mann, shares with us how to use surveys and word of mouth buzz to turn even small differences into huge gains. Listen in and learn about some of his favorite web applications and ways to get more visitors to your website.


Paul Mann is the Founder and CEO of FETCH! Pet Care, the largest pet sitting franchise in the United States, serving thousands of clients in hundreds of cities and towns from coast to coast. Mann founded FETCH! Pet Care in 2002 as a San Francisco Bay Area local pet sitting and dog walking service, and, after experiencing rapid growth and profitability, launched this first-of-its-kind franchise-based business in 2004. Through Mann's leadership, FETCH! Pet Care has established itself as the nation's largest and most sophisticated professional pet care network. In his current capacity, Mann oversees all FETCH! Pet Care franchise sales, corporate marketing and communications, as well as franchisee training and support.

Prior to founding FETCH! Pet Care, in 1996 Mann co-founded, and subsequently served as CEO and a board member for, Informative Inc., an internet software technology company and a pioneer in online survey technology. There he was responsible for the development of strategic business alliances with potential business partners, and was integral in securing the company's investor capital from Nokia Ventures. He also developed an automated training program to reduce costs of training the company's large customer base. During Mann's tenure as CEO at Informative, Inc., he grew the business to over 70 employees with over 300 Fortune 500 customers generating $5 million annually before selling company in February 2001 to an international software development firm.

Throughout his distinguished career, Mann has amassed a diverse set of business skills having between 1994 and 1996 served as Director of Technical Training and Sales Manager for TeamAlliance Technology Partners, a technical job placement firm, and, between 1990 and 1994, both a National Sales Manager and Quality Assurance Manager for health and beauty aids manufacturer Inverness Corporation. From 1989 to 1990 he worked at Two C Pack Corporation designing, developing and selling high-end packaging to Fortune 500 companies. Between 1997 and 1998 Mann also completed packaging engineering and quality assurance internships with Cosmetics behemoth Estee Lauder and with IBM, a leading computer hardware and software manufacturer.

Mann earned his B.S. in Packaging Engineering in 1989 from the Rochester Institute of Technology and has completed multiple areas of business coursework with the American Management Association.