America's Youngest Franchisers Share Their Secrets
You read that correctly. America's youngest franchisers are in the pet industry....and they are blowing up. Steven and Jason Parker of K-9 Resorts have been franchising their award winning pet hotels for only two years and territories are being gobbled up. People looking to get into the pet care industry realize these brothers have figured out a system for bringing in the revenue, taking care of customers, and running a successful company.
In this episode these brothers are going to share three of their biggest marketing strategies that have helped propel them to such big success at such a young age. What's best is that most of what they share is not being done in the pet industry. If you want to learn from some industry leaders and put some distance in between you and your competitors then this is the show for you.
We are Steven and Jason Parker, brothers, lifelong animal lovers, and lifelong residents of New Jersey. We are the proud founders of K-9 Resorts Daycare & Luxury Hotel, the number one rated pet service in New Jersey. It is our pleasure to take this time to let you know a little bit about us and also let you know how much we truly appreciate your business!
Back in 1999, at the ages of 14 (Steve) and 12 (Jason) we started our first pet care business, K-9 Guardians Professional Pet Sitting, out of our love for dogs. At that time, we never planned on pursuing pet care as our careers, we just welcomed the idea to care for pets and earn a few extra bucks at such young ages. Everything changed in the fall of 2002 when Steven flew to Nashville, Tennessee in order to attend an international conference and convention for professional pet sitters. It was at this convention and by witnessing how successful other pet care professionals had become, that our dream to open a luxury hotel for dogs was born. We spent many years researching and travelling all over the United States in order to research and later develop the finest pet care facility.
In 2005 Steven and Jason purchased a commercial building, and had it custom engineered and constructed to be one of the finest pet care facilities in the nation. Due to the unparalleled level of service offered, K-9 Resorts is the only facility in New Jersey that is rated # 1 by multiple major publications! This is something we are enormously proud of.
In 2009, we decided we wanted to provide other pet lovers with the opportunity to own their own business by sharing the knowledge and expertise we have gained over the past 14 years. We determined that franchising was the best way for us to grow our company and provide others the opportunity to own their own business. After conducting our due diligence, we retained the services of SMB Franchise Advisors, one of the top franchise consulting firms in the country, to assist us in this venture. K-9 Resorts officially became a franchise company in January 2011, and we sold our first franchise to one of our long-time customers only two months after. We are very excited to be able to expand our brand by franchising.
We hope that this provides you with a little information about ourselves and a behind the scenes look on how we plan on expanding our quality pet care vision. Along with our entire staff, we work very hard to provide the absolute best pet care possible and are very proud of the reputation K-9 Resorts has earned! We look forward to earning your repeat business and plan on providing exceptional pet care for many years to come. Once again it is our pleasure to take this time to say thank you and let you know how much we genuinely appreciate your business!