Content Is King
Most folks put together their website, blog posts, social media posts, etc. with just a passing thought to making sure they've crafted those words in a way that is going to get results. Today's episode has pet industry marketing consultants Pam Foster and C S Wurzberger teaching us how to use copywriting and content to rise in the search engines, differentiate your business from the competition, and get readers to turn into paying customers.
Furthermore, you're going to learn how you can gain more return for your marketing time investment as these two authors and entrepreneurs teach us how to manage our marketing efforts in 30 minutes a day or less.
Pam Foster is a Certified SEO Copywriter and experienced content-marketing writer, teacher and consultant with 3 decades of experience in marketing communications. She has been working in the pet industry for 14+ years. She's currently the Managing Editor, Content & Communications for LifeLearn, Inc. - a company dedicated to veterinary practice growth and success, as well as education that leads to healthy pets and happy pet owners. Plus she owns PetCopywriter.com, offering pet-industry copywriting, web-SEO writing and marketing consulting based on many years with pet companies including L L Bean dog products, IDEXX Laboratories and the Pet Health Network, to name a few. She's an author of several marketing books and programs, and is a speaker at conferences such as the NAVC, BlogPaws and BarkWorld.
C S Wurzberger
C S Wurzberger, chief marketing strategist with over 25 years of experience and owner of www.WildlyProfitableMarketing.com. With a specialized focus on pet companies, veterinary practices, zoos, nature centers and wildlife conservations centers. C S helps clients assess their current marketing issues and map out action steps to attract more customers, reduce waste streams and operational costs while improving brand reputation and profits.
She is also the co-author of Wildly Profitable Marketing for the Pet Industry - a hands-on field guide designed specifically to help pet-related businesses find all the customers they want.
C S is well versed in the animal niche as a former owner of a Llama touring company, owner/operator of a summer camp for children and director of a 150 acre, 300 animals, USDA licensed petting zoo.
Her true passion is teaching and sharing information. And C S is an in-demand web educator. C S shares her real-world expertise with a variety of business organizations devoted to small-business success, including SCORE® Counselors to America’s Businesses, several professional organizations including Center for Women and Enterprise, Boston, national gift shows across the country, including NAVC, the National Stationery show, NYC, Boston Gift Show, Halloween & Costume show, Chicago, Transworld’s Variety and Gift Show and educational institutions such as Simmons school of Management, Boston and former MBA instructor for Interise, Boston.