'Hook' A Whole New Set of Clients

Ty Brown on Pet Life Radio

Marc Goldberg has one of the most envious dog training businesses in the United States.  He commands higher prices and has a waiting list that most trainers would drool over.  A big reason for that success is his unique ability to develop 'hooks' about his offerings.  If you want to stand out from the crowd this is the episode for you.


In 1969 Marc Goldberg's first dog, Gus, came into his life, along with a host of dog related problems. Gus began life as a normal Sheltie puppy, but at the age of six months was hit by a car when he would not come when called. Fortunately, he was only injured with a fractured leg. When he healed, Marc--who was only 12 at the time--was enrolled in dog training school along with Gus. "Teach him something so he doesn't get killed," his mother told him. Before long, Marc became fascinated with dog behavior and training. He and Gus competed in many American Kennel Club obedience trials, winning High In Trial at their first show, and later, a Dog World Award. As the youngest voting member of the Philadelphia Dog Training Club, Marc studied under the best dog behaviorists and trainers in the country. Since 1969 Marc has competed and titled many dogs of various breeds. He teaches training classes, conducts private lessons, gives behavior consultations, and has helped hundreds of people improve their relationships with their dogs. Marc is a Professional Member of the International Association of Canine Professionals, is its past president, and has been awarded the CDT title, Certified Dog Trainer. His first dog was winner of a Dog World Award, he is former host of The Pet Show on Chicagoland's WCBR-FM, has AKC titles on various breeds of dogs, and has made numerous radio and TV appearances on dog behavior, and is a published author on the subject of dogs and dog training. He writes for Safe Hands Journal and Off Lead magazines.